MANASA, Jurnal Ilmiah Psikologi
Vol 1 No 1 (2012): Juni, 2012

ILUSI UANG: PENGARUH JUMLAH NOL PADA TAMPILAN HARGA TERHADAP WILLINGNESS TO PAY

Sidiq Maulana Muda (Unknown)
Erita Narhetali (Unknown)
Bertina Sjabadhyni (Unknown)

Article Info

Publish Date
01 Jun 2012

Abstract

In the future, the government of Indonesia will launch the redenomination policy that cut the number of zeros of the Rupiah currency into three-digit. This study attempted to look at the effect of reducing the number of zeros in which will be displayed in price tags. The money illusion were measured through the willingness to pay (WTP) score. Participants are students of the Faculty of Psychology Syarif Hidayatullah State Islamic University of Jakarta (N = 136). The results of this study found that there are effects of the number of zeros onto the WTP (F (3.132) = 3.235, p

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Journal Info
MANASA, Jurnal Ilmiah Psikologi
Website

Abbrev

Manasa

Publisher

Universitas Katolik Indonesia Atma Jaya

Subject

Social Sciences

Description

AIMS AND SCOPE Manasa publishes papers that focus on understanding human behavior as individuals and groups which include in any organization/school/community setting in regard to their personality, emotions, cognition, behavior, and any other psychological aspects and processes, ranging from ...