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All Journal MANASA, Jurnal Ilmiah Psikologi
Sidiq Maulana Muda
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Social Sciences

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ILUSI UANG: PENGARUH JUMLAH NOL PADA TAMPILAN HARGA TERHADAP WILLINGNESS TO PAY Sidiq Maulana Muda; Erita Narhetali; Bertina Sjabadhyni
MANASA Vol 1 No 1 (2012): Juni, 2012
Publisher : Faculty of Psychology, Atma Jaya Catholic University of Indonesia

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Abstract

In the future, the government of Indonesia will launch the redenomination policy that cut the number of zeros of the Rupiah currency into three-digit. This study attempted to look at the effect of reducing the number of zeros in which will be displayed in price tags. The money illusion were measured through the willingness to pay (WTP) score. Participants are students of the Faculty of Psychology Syarif Hidayatullah State Islamic University of Jakarta (N = 136). The results of this study found that there are effects of the number of zeros onto the WTP (F (3.132) = 3.235, p
Co-Authors Bertina Sjabadhyni Narhetali, Erita