Journal of Social Science
Vol. 3 No. 2 (2022): Journal of Social Science

Analysis of Service Quality, Ship Rental Prices, and Ship Management Influence on Charterer Loyalty Satisfaction and Impact at PT Buana Lintas Lautan Tbk.

Muhammad Muflih Alfian (National University, Jakarta, Indonesia)

Article Info

Publish Date
26 Mar 2022

Abstract

This study aims to analyze the effect of service quality, ship charter prices and ship management on customer satisfaction and customer loyalty or commonly called charterers, by the shipping company world. The research sample was 200 people from charterers or customers from PT. Buana Lintas Lautan Tbk. The data were collected using a questionnaire and Structural Equation Modeling (SEM) as an analytical technique using the AMOS 22 program. The study results prove that service quality, ship charter prices and ship management have a positive and significant impact on customer satisfaction and customer loyalty. The results of this study have implications for service quality, ship rental prices and ship management, which need to be improved to increase customer satisfaction and loyalty.

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Journal Info
Journal of Social Science
Website

Abbrev

jsss

Publisher

Syntax Corporation Indonesia

Subject

Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, ...