Jurnal Fokus Manajemen Bisnis
Vol. 12 No. 1 (2022)

PENGARUH MEDIA SOSIAL, KEPERCAYAAN, DAN PERSEPSI MANFAAT TERHADAP KEPUTUSAN PEMBELIAN ONLINE

Siti Maisaroh (Universitas Semarang)
Totok Wibisono (Universitas Semarang)

Article Info

Publish Date
25 Mar 2022

Abstract

The purpose of this study was to analyze the influence of social media, trust, and perceived benefits to purchasing decisions on the Blibli.com online platform. The population of this study is consumers of the Blibli.com online platform in Indonesia. By using the purposive sampling method, this research used 96 consumers as a sample of respondents. The primary data from respondents are gathered by distributing a questionnaire to the respondent. The gathered data then was analyzed by using multiple regression analysis. The results of this study showed that Social media has an effect on Purchase Decisions, Trust has an effect on Purchase Decisions, and Perceived value has an effect on Purchase Decisions.

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Journal Info
Jurnal Fokus Manajemen Bisnis
Website

Abbrev

fokus

Publisher

Universitas Ahmad Dahlan

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

FOKUS Jurnal Manajemen Bisnis mencakup penelitian yang berkaitan dengan: 1. Manajemen Pemasaran 2. Manajemen Keuangan dan Perbankan 3. Manajemen Sumber Daya Manusia 4. Manajemen Operasi 5. Manajemen Strategik 6. Manajemen Pengetahuan 7. Bisnis, Inovasi, Ekonomi. 8. Kewirausahaan 9. Manajemen ...