Articles
<![CDATA[STRATEGIC ROLE OF SALES PROMOTION IN INCREASING THE NUMBER OF VERMOX DRUG SALES ]]>
<![CDATA[Kuswardani, Dyah Corry]]>;
<![CDATA[Nurhidayati, Nurhidayati]]>;
<![CDATA[Wibisono, Totok]]>
<![CDATA[ Economics and Business Solutions Journal Vol 2, No 2 (2018): VOLUME 2 ISSUE 2, 2018 ]]>
Publisher : <![CDATA[Economics Faculty Semarang University ]]>
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<![CDATA[This study aims to contribute to understanding about strategic role of sales promotion in increasing the number of sales of Vermox worm medicine products. The data used in this study is secondary data which includes sponsorship event costs, window displays, loyalty programs, gimmicks, and price discounts. Multiple linear regression analysis tool is used to show the effect of sales promotion costs on total sales. Hypothesis testing results show that there is a significant influence of Event Sponsorship and Discounts on the number of sales. Window displays, Loyalty and Gimmick Programs have no significant effect on the number of sales. The regression equation in this study is Y1 = 0.071X1 - 0.001X2 - 9.563X3 - 0.001X4 + 0.038X5.]]>
<![CDATA[DIAGNOSIS KEBANGKRUTAN BISNIS (Studi Kasus Pelaku Bisnis Mobil Bekas Di Semarang) ]]>
<![CDATA[Totok Wibisono]]>;
<![CDATA[Aprih Santoso]]>
<![CDATA[ Jurnal Dinamika Sosial Budaya Vol 19, No 1 (2017): Juni ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/jdsb.v19i1.690
<![CDATA[Bankruptcy can be defined as a situation where the company is experiencing lack or insufficiency of funds to run or continue his efforts. Sometimes bankruptcy is also defined as a state or a situation where the company fails or no longer able to meet obligations to creditors .. This study is a qualitative research, data collection method using linear snowball method, where researchers gather information about the used car businesses in Semarang bankrupt. Interview rolled like a snowball because it must be interviewed one by one informant with persuasive way in order to dig important information about some of the causes of bankruptcy they experienced. The results of this study explains that the majority of defaults caused by the use of capital structure which is not qualified, followed by lack of proper accounting reporting, subsequent poor management systems, and the last of the economic factor. Limitations of this study is, on the informant that focuses on the used car business only, and has not been tested for other businesses. This research is expected to provide benefits for businesses, because a business must have a system of early prevention against bankruptcy.]]>
<![CDATA[FAKTOR-FAKTOR YANG MEMPENGARUHI PENGGUNA TRANSPORTASI GOJEK DI KOTA SEMARANG: SEBUAH ANALISIS KUALITATIF ]]>
<![CDATA[Totok Wibisono]]>;
<![CDATA[Nuria Universari]]>;
<![CDATA[Adijati Utaminingsih]]>
<![CDATA[ Jurnal Dinamika Sosial Budaya Vol 19, No 2 (2017): Desember ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/jdsb.v19i2.990
<![CDATA[Taxi is one of the most popular means of transportation. The development of digital technology today makes booking taxi easier online. In Semarang City, Gojek is one of the first online-based transport providers to attend. Competition in the online transport business is getting tighter with the presence of Grab and Uber. The increasingly intense competition in the online transportation business makes the research team interested to examine the factors that affect the users of online-based transport services choose using Gojek with Go-Car service. The research was conducted qualitatively. Informants in this study are online transportation users and drivers in the city of Semarang who have been using and become a driver of Go-Car for more than six months. Data collection techniques use in-depth interviews, documentation and literature review. Data analysis methods used in this study using data reduction, triangulation and drawing conclusions The results showed that the factors that affect consumers to use Go-Car services can be grouped into four. The four factors are price (efficient), convenience (security, simplicity, practicality), profit (sales promotion) and psychological factor (motivation).]]>
<![CDATA[STUDI KEUNGGULAN BERSAING IKM MEBEL DI KECAMATAN MRANGGEN KABUPATEN DEMAK ]]>
<![CDATA[Totok Wibisono]]>;
<![CDATA[Edy Suryawardana]]>;
<![CDATA[Tri Endang Yani]]>
<![CDATA[ Jurnal Dinamika Sosial Budaya Vol 18, No 2 (2016): Desember ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/jdsb.v18i2.579
<![CDATA[Pada umumnya usaha kecil dan menengah mempunyai keunggulan dalam memanfaatkan sumber daya alam dan padat karya. Usaha kecil dan menengah (UKM) di Indonesia merupakan faktor penting dalam pembangunan ekonomi. UKM memiliki peran strategis dalam pertumbuhan stabilitas ekonomi secara berkelanjutan, mendorong pendapatan dan pembangunan daerah, menciptakan lapangan kerja, dan berkontribusi pada peningkatan pertumbuhan produk domestic bruto (PDB).Tujuan dari penelitian ini adalah Untuk megetahui pengaruh orientasi pasar pada keunggulan bersaing, Untuk mengetahui pengaruh orientasi kewirausahaan pada keunggulan bersaing, Untuk mengetahui pengaruh inovasi produk pada keunggulan bersaing dan Untuk mengetahui pengaruh keunggulan bersaing pada kinerja pemasaran. Populasi dalam penelitian ini adalah seluruh manajer atau pemilik perusahaan mebel (furnitur) di Kabupaten Demak. Sedangkan teknik pengambilan sampel yang digunakan adalah metode purposive sampling yaitu teknik pemilihan sampel dengan menggunakan kriteria. Kriterianya adalah pengusaha yang telah memulai usahanya minimal 1 tahun. Penentuan sampel sebanyak 96 karena dianggap cukup mewakili populasi dan sesuai pada perhitungan diatas, yaitu pengusaha yang melakukan aktivitasnya minimal 1 di wilayah kerja kecamatan Mranggen Kabupaten Demak.Berdasarkan hasil analisis data yang telah dilakukan terhadap seluruh data yang diperoleh, maka dapat diambil kesimpulan sebagai berikut: Terdapat pengaruh positif dan signifikan dari variabel orientasi pasar (X1) terhadap keunggulan bersaing (Y1) dapat diterima, Terdapat pengaruh positif dan signifikan dari variabel orientasi kewirausahaan (X2) terhadap keunggulan bersaing (Y1) dapat diterima, Terdapat pengaruh positif dan signifikan dari variabel inovasi produk (X3) terhadap keunggulan bersaing (Y1) dapat diterima serta Terdapat pengaruh positif dan signifikan dari variabel keunggulan bersaing (Y1) terhadap kinerja pemasaran (Y2) dapat diterima.]]>
<![CDATA[PENGARUH MEDIA SOSIAL, KEPERCAYAAN, DAN PERSEPSI MANFAAT TERHADAP KEPUTUSAN PEMBELIAN ONLINE ]]>
<![CDATA[Siti Maisaroh]]>;
<![CDATA[Totok Wibisono]]>
<![CDATA[ Jurnal Fokus Manajemen Bisnis Vol. 12 No. 1 (2022) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/fokus.v12i1.5708
<![CDATA[The purpose of this study was to analyze the influence of social media, trust, and perceived benefits to purchasing decisions on the Blibli.com online platform. The population of this study is consumers of the Blibli.com online platform in Indonesia. By using the purposive sampling method, this research used 96 consumers as a sample of respondents. The primary data from respondents are gathered by distributing a questionnaire to the respondent. The gathered data then was analyzed by using multiple regression analysis. The results of this study showed that Social media has an effect on Purchase Decisions, Trust has an effect on Purchase Decisions, and Perceived value has an effect on Purchase Decisions.]]>
<![CDATA[ANALISIS VARIABEL-VARIABEL YANG MEMPENGARUHI KINERJA PRODUK DI PASAR UNTUK MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN ]]>
<![CDATA[Totok Wibisono]]>
<![CDATA[ Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 10, No 2: Desember 2015 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara Semarang ]]>
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DOI: 10.34152/fe.10.2.%p
<![CDATA[This research analyzes the effect of innovation orientation, promotion support and sales person support to product performance at market in order to enhance sustainable competitive advantage. The formulation problems in this research are to show the effect of innovation orientation to product performance on market, sales person support to product performance on market, promotion support to product performance on market, each construct with sustainable competitive advantage through product performance at market. The variables and indicators of research based on the previous research. There is a model that have been developed and four hypotheses to answer these research problems. Population of this research is Dealers managers of Toyota Avanza in Central Java amount 130 persons. This research using census method. Data analyze tools which used in this research is Structural Equation Modeling (SEM) under AMOS 4.01 program. Result from data analyzes shows that the model and the result from research can be accepted. And that this result proves that innovation orientation have an positive and significant effect to product performance on market, and next make an abbreviate in the support from sales person with product performance on market are influence by product performance on market, thus can make an conclusion that each constructs have an empiric evidence and the justification with sustainable competitive advantage through performance of product on market in a positive and significant influence]]>
<![CDATA[ANALISIS PENGARUH PERSEPSI HARGA, CUSTOMER EXPERIENCE DAN PERCEIVED EASE OF USE TERHADAP KEPUTUSAN ONLINE BOOKING (STUDI KASUS PADA PATRA JASA SEMARANG CONVENTION HOTEL) ]]>
<![CDATA[Kumala Sari]]>;
<![CDATA[Totok Wibisono]]>
<![CDATA[ Solusi Vol 15, No 2 (2016) ]]>
Publisher : <![CDATA[Universitas Semarang ]]>
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DOI: 10.26623/slsi.v15i2.2042
<![CDATA[Tujuan penelitian ini adalah untuk menganalisis pengaruh persepsi harga, customer experience dan perceived ease of use terhadap pembelian online booking Patra Jasa Semarang Convention Hotel. Populasi penelitian ini adalah seluruh tamu Patra Jasa Semarang Convention Hotel. Teknik pengambilan sampel menggunakan purposive sampling. Sampel yang digunakan adalah 96 orang tamu Patra Jasa Semarang Convention Hotel yang melakukan booking 011/i11e. Analisis yang digunakan adalah analisis regresi linier berganda. Berdasarkan basil penelitian, dapat diketahui bahwa persepsi harga, customer experience dan perceived ease of use berpengaruh positif terhadap keputusan pembelian online hooking Patra Jasa Semarang Convention Hotel berdasarkan nilai signifikansi < 0,05. Keputusan online booking mampu dijelaskan oleh variabel bebas yaitu persepsi harga, customer experience, danperceived ease of use, sebesar 79,6%. Kata kunci : persepsi harga, customer experience, perceived ease of use,online booking.]]>
<![CDATA[Local Branding: Imperative Strategy Towards Competitiveness of Sustainable Destinations Through the Role of Social Media ]]>
<![CDATA[DC. Kuswardani]]>;
<![CDATA[Nurhidayati Nurhidayati]]>;
<![CDATA[Totok Wibisono]]>;
<![CDATA[Aprih Santoso]]>
<![CDATA[ Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 1 (2023): Kontigensi: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia ]]>
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DOI: 10.56457/jimk.v11i1.349
<![CDATA[The aim of the research is to form the Competitiveness of Sustainable Destinations to realize tourism marketing through Local Branding. The variables tested are Local Branding and Destination Image. Social Media is expected to moderate the influence of Local Branding on the Competitiveness of Sustainable Destinations. The population is visitors to tourist attractions, while the sample is 152. Respondents are determined using the Proportionate Stratified Random Sampling technique. SEM as an analysis tool with the smartPLS.3.0 program application The results of the Sustainable Destination Competitiveness test results can be manifested through optimal management of Local Branding and Destination Image. Local Branding can be applied through Local Culture and Destination Image. Local Branding significantly affects the Competitiveness of Sustainable Destinations, while Local Culture significantly influences Local Branding. Destination Image significantly influences Local Branding and significantly influences the Competitiveness of Sustainable Destinations. Social Media is able to function as a pure moderator of the influence of Local Branding on the Competitiveness of Sustainable Tourism Destinations in Semarang City. The R - Square value in the Local Branding construct is 0.758536, meaning that Local Branding is influenced by Local Culture and Destination Image 75.85%. The Q Square value > 0 (0.575377) on the Local Branding variable indicates that the model has strong predictive relevance, meaning that the research model has relevance in predicting Local Culture and Destination Image with Local Branding in Tourism Objects. R-Square on the construct of Sustainable Destination Competitiveness 0.817528 means that the Competitiveness of Sustainable Destinations is influenced by Local Branding and Destination Image 81.75%. The Q Square value of 0.668352 (> 0) indicates that the model has strong predictive relevance, meaning that the research model has relevance in predicting Local Branding and Destination Image on the Competitiveness of Sustainable Tourism Destinations.]]>
<![CDATA[UPAYA PENINGKATAN SEMANGAT BERWIRAUSAHA BAGI MASYARAKAT DI KELURAHAN MANGUNHARJO KECAMATAN TEMBALANG, KOTA SEMARANG ]]>
<![CDATA[tri endang yani]]>;
<![CDATA[Totok Wibisono]]>
<![CDATA[ TEMATIK Vol 2, No 1: July 2020 ]]>
Publisher : <![CDATA[TEMATIK ]]>
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DOI: 10.26623/tmt.v2i1.1599
<![CDATA[Kelurahan Mangunharjo terletak di Kecamatan Tembalang yang merupakan salah satu kecamatan di wilayah Kota Semarang, Propinsi Jawa Tengah. Permasalahan yang ada di kelurahan Mangunharjo adalah masih sedikitnya jumlah UMKM. Sehingga pengabdian masyarakat ini mengambil judul Peningkatan Semangat Berwirausaha Bagi Masyarakat di Kelurahan Mangunharjo Kecamatan Tembalang Kota Semarang.Tujuan Pengabdian Kepada Masyarakat adalah memberikan pengetahuan tentang kewirausahaan bagi masyarakat dan memotivasi masyarakat agar mau berwirausaha. Target yang ingin dicapai adalah masyarakat menjadi paham tentang kewirausahaan, mempunyai semangat untuk berwirausaha, mempunyai kemauan untuk berwirausaha. Dengan demikian diharapkan akan berdampak pada pendapatan keluarga meningkat dan menciptakan lapangan kerja bagi lingkungannya.Metode pelaksanaan kegiatan pengabdian kepada masyarakat adalah metode penyuluhan dan diskusi. Sedangkan pelaksanaan kegiatan pengabdian masyarakat pada semester genap 2018/2019.Hasil yang diperoleh adalah terjadi peningkatan Pemahaman dan minat masyarakat dalam berwirausaha.Kata Kunci: Wirausaha, motivasi, penyuluhan, pendapatan keluarga]]>
<![CDATA[PENINGKATAN PENDAPATAN KELUARGA PADA MASA PANDEMI COVID-19 DI KELURAHAN MANGUNHARJO KECAMATAN TEMBALANG KOTA SEMARANG ]]>
<![CDATA[Tri Endang Yani]]>;
<![CDATA[Totok Wibisono]]>;
<![CDATA[Anantyo Roestanto]]>
<![CDATA[ Jurnal Lentera Widya Vol 3 No 2 (2022): Jurnal Lentera Widya Juni 2022 ]]>
Publisher : <![CDATA[LPPM Institut Desain dan Bisnis Bali ]]>
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DOI: 10.35886/lenterawidya.v3i2.325
<![CDATA[At this time the whole world is being hit by the COVID-19 pandemic which has a very bad impact on all aspects of human life. As a result of the Covid-19 pandemic in the economic field, the economy is paralyzed, layoffs occur, companies enforce work from home (WFH) for their employees, small and micro businesses are out of business. The implementation of WFH and the number of stalled businesses have caused many residents to have free time at home. As a result, it can be ascertained that the income of many people is reduced. This condition is felt by the people in the Mangunharjo sub-district, Tembalang sub-district, Semarang City. With this background in mind, the community service team made efforts to increase family income. The purpose of Community Service is to provide knowledge about entrepreneurship and training to make products for housewives. The method of implementing community service activities is the lecture and discussion method as well as training. Evaluation is done by distributing questionnaires. The results achieved after community service are positive changes for mothers in terms of knowledge and understanding of entrepreneurship, an increase in enthusiasm for entrepreneurship and being able to create creative ideas to run entrepreneurship. The training provided can increase the skills of mothers in making laundry soap products that can be sold so that they are expected to increase family income.]]>
