Proceeding International Seminar of Islamic Studies
INSIS 3 (February 2022)

MAQASID SHARIA VIEW ON THE EFFECT OF MEMORY AND PERCEPTIONS ON BRAND AWARENESS AND THEIR IMPLICATIONS ON FINANCING DECISIONS

Joni Hendra K (Unknown)
Sukiman Sukiman (Unknown)
Sugianto Sugianto (Unknown)
Kurnial Ilahi (Unknown)

Article Info

Publish Date
02 Mar 2022

Abstract

This research was conducted at PT Bank Syariah Indonesia (Persero) Tbk Pekan Baru branch, Riau Province. The number of respondents was 150 respondents. They were MSME customers included in the creative economy in Pekanbaru City with current financing status. The sampling method used is accidental sampling. The study intends to know the view of maqasid sharia, the influence of memory and perceptions of creative economy actors on brand awareness, and their implications for financing decisions. The research is done by using SEM model, data processing with PLS 3.0 smart software. The research answers the view of maqasid sharia in the influence of motivation and perception on brand loyalty and its implications for financing decisions for creative economy UMKM customers.Keywords: Memory, Perception, Brand Awareness, Financing Decisions, Maqasid Sharia

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Journal Info
Proceeding International Seminar of Islamic Studies
Website

Abbrev

insis

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Religion Arts Astronomy Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

Description

Proceeding International Seminar of Islamic Studies, published by the Faculty of Islamic Religion, University of Muhammadiyah Sumatera Utara (UMSU), Medan, Indonesia, which includes articles on the scientific research field of Islamic studies and Islamic education, Islamic law, and Islamic ...