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All Journal Proceeding International Seminar of Islamic Studies Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Mahasiswa Manajemen dan Akuntansi
Joni Hendra K
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Religion Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Mathematics Physics Other

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MAQASID SHARIA VIEW ON THE EFFECT OF MEMORY AND PERCEPTIONS ON BRAND AWARENESS AND THEIR IMPLICATIONS ON FINANCING DECISIONS Joni Hendra K; Sukiman Sukiman; Sugianto Sugianto; Kurnial Ilahi
Proceeding International Seminar of Islamic Studies INSIS 3 (February 2022)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

This research was conducted at PT Bank Syariah Indonesia (Persero) Tbk Pekan Baru branch, Riau Province. The number of respondents was 150 respondents. They were MSME customers included in the creative economy in Pekanbaru City with current financing status. The sampling method used is accidental sampling. The study intends to know the view of maqasid sharia, the influence of memory and perceptions of creative economy actors on brand awareness, and their implications for financing decisions. The research is done by using SEM model, data processing with PLS 3.0 smart software. The research answers the view of maqasid sharia in the influence of motivation and perception on brand loyalty and its implications for financing decisions for creative economy UMKM customers.Keywords: Memory, Perception, Brand Awareness, Financing Decisions, Maqasid Sharia
Analisis Rasio Aktivitas Untuk Mengukur Kinerja Keuangan dalam Mengambil Keputusan Investasi pada PT. Indofood Sukses Makmur Tbk Periode 2021-2023 Suriana Agustina Putri; Anis Safia; Reny Amandha; Joni Hendra K
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 2 (2025): : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i2.1975

Abstract

Financial performance analysis can be seen from several financial ratios, one of which is the activity ratio. The purpose of this study was to determine the effect of activity ratios on investment decisions. The research method used is quantitative research method with secondary data. This research was conducted at PT Indofood Sukses Makmur Tbk which is listed on the Bursa Efek Indonesia  for the period 2021 - 2023. The results of the study indicate that PT. Indofood Sukses Makmur Tbk needs to improve its operational efficiency, especially in managing inventory, receivables, and assets because the results of the study prove that the company's industry standards do not reach their targets in this study. Although the company has shown improvement in the management of receivables, there is still an opportunity to improve efficiency in the use of assets and inventory. By improving operational efficiency, the company can increase investment attractiveness and achieve better performance.
Analisis Rasio Aktivitas Operasi sebagai Alat Pengukur Kinerja Operasional: Studi Kasus pada PT Garudafood Tahun 2024 Joni Hendra K; Riha Datul Aisyah; Santi Santi; Tira Reseki Pajriani
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4060

Abstract

This study aims to analyze the operating activity ratio as a means of measuring operational performance at PT Garuda Food in 2024. Operational performance is an important indicator in assessing the effectiveness and efficiency of the company in carrying out its business activities. The activity ratios used in this study include Gross Profit Margin, Operating Profit Margin, Net Profit Margin, Cost To Sales Ratio, Operating Expenses To Sales Ratio, General Expenses To Sales Ratio and Selling Expenses To Sales Ratio. The method used is descriptive qualitative method with a case study approach, where the data analyzed comes from the financial statements of PT Garuda Food in 2024. The results showed that Gross Profit Margin, Operating Profit Margin, Net Profit Margin, Cost To Sales Ratio, Operating Expenses To Sales Ratio, General Expenses To Sales Ratio and Selling Expenses To Sales Ratio have increased compared to the previous year, which indicates improvements in operational efficiency. Meanwhile, the accounts receivable turnover ratio still shows a relatively low number, which indicates the need for increased effectiveness in managing business loans. Overall, the operating activity ratio can be used as an effective tool to rotate and improve the company's operational operations.
Co-Authors Anis Safia Kurnial Ilahi Reny Amandha Riha Datul Aisyah Santi Santi Sugianto Sugianto Sukiman Sukiman Suriana Agustina Putri Tira Reseki Pajriani