JURNAL BISNIS STRATEGI
Vol 31, No 1 (2022): Juli

Cross-Cultural and Diversity Management Strategy in a Multinational Company

Mirwan Surya Perdhana (Universitas Diponegoro)
Rainda Goesti Rizkita (Universitas Diponegoro)
Susilo Toto Raharjo (Universitas Diponegoro)
Cahyaningratri Cahyaningratri (Universitas Diponegoro)



Article Info

Publish Date
17 Apr 2022

Abstract

The aim of this study is to investigate the correlation of ‘home country’ culture that affects cross-cultural and diversity management strategies. The study used a qualitative method with a phenomenological approach. Cultural framework introduced by Browaeys & Price was utilized to analyze cultural elements. Data collection was conducted through qualitative interviews with foreign expatriates from South Asia region and local Javanese employees who have direct contact with the expatriates. The results showed that, home country cultural background influence the cross-cultural and diversity management strategy in several cultural aspects. There is a strong company value in their managerial activities. It was also found that managers recognize and accept these differences, so that managers see diversity as an advantage.

Copyrights © 2022






Journal Info

Abbrev

jbs

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Bisnis Strategi ( P-ISSN : 1410-1246, E-ISSN : 2580-1171 ) is an open access and peer-reviewed published by Department of Magister Management, Faculty of Economics and Business, Universitas Diponegoro, Indonesia. This journal published twice a year (juli and desember). The scope of journal is ...