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All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi jurnal syntax admiration
Susilo Toto Raharjo
Universitas Diponegoro
Aerospace Engineering Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics

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Cross-Cultural and Diversity Management Strategy in a Multinational Company Mirwan Surya Perdhana; Rainda Goesti Rizkita; Susilo Toto Raharjo; Cahyaningratri Cahyaningratri
JURNAL BISNIS STRATEGI Vol 31, No 1 (2022): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.31.1.1-13

Abstract

The aim of this study is to investigate the correlation of ‘home country’ culture that affects cross-cultural and diversity management strategies. The study used a qualitative method with a phenomenological approach. Cultural framework introduced by Browaeys & Price was utilized to analyze cultural elements. Data collection was conducted through qualitative interviews with foreign expatriates from South Asia region and local Javanese employees who have direct contact with the expatriates. The results showed that, home country cultural background influence the cross-cultural and diversity management strategy in several cultural aspects. There is a strong company value in their managerial activities. It was also found that managers recognize and accept these differences, so that managers see diversity as an advantage.
Company Performance Improvement Strategy at Pt Angkasa Pura 1 Branch of General Ahmad Yani Airport, Semarang Dzaky Yogo Ardhianza; Susilo Toto Raharjo
Jurnal Syntax Admiration Vol. 4 No. 6 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i6.611

Abstract

Business is a daily activity that produces goods or services, has the aim of creating jobs, meeting daily needs with goods and services, and improving the economy of society. Business people must implement strategic steps due to increasingly fierce business competition and the emergence of the Covid-19 pandemic resulting in paralysis of the world economy (Agung, et. all 2022). analyze whether the cost leadership strategy can improve revenue performance at PT Angkasa Pura 1 Semarang. The research used is a type of qualitative research that involves the use and collection of various materials derived from potential data collection activities, namely by interviews, observations, and collecting data as necessary from documents. Techniques used in data collection by conducting in-depth interviews with respondents. Competitive strategy and business strategy, which includes industrial organization, resource-based viewpoints, dynamic capabilities, and theory. The overall cost leadership strategy is implemented to gain competitive advantage by reducing operating costs below operating costs incurred, cost suppression will have an impact on low product selling prices, so as to attract consumers while still generating profits. This research is qualitative research by conducting in-depth interviews with resource persons both from internal and external companies, where there is limited time to meet with resource persons because the interview process is carried out during working operational hours and the many activities of resource persons
Hubungan Antara Transisi Pemasaran dari Pemasaran Tradisional ke Pemasaran Digital dengan Volume Penjualan (Studi Pada Usaha Mikro Kecil dan Menengah di Kota Tangerang) Aqshal Virgiananda Salendar; Susilo Toto Raharjo
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 2 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i2.56373

Abstract

This study is intended to describe the effect of digital marketing on the increase in sales volume of MSMEs. The problems in this study include how much increase in sales volume after implementing digital marketing and the reasons why business owners do not implement digital marketing. The purpose of this study is to determine the effect of digital marketing on product sales volume, and to find out the factors that cause entrepreneurs not to implement digital marketing This research is a qualitative type of research with a phenomenological approach. Data collection is done by in-depth interview method. The resource persons in this study were the owners of Micro, Small and Medium Enterprises in Tangerang which opened 10 people. The findings in this study include three things: (1) The reason why business owners switch to digital marketing, namely the decline in business sales, (2) Does sales volume increases after implementing digital marketing, which is 80% to 200%, (3) The reason why owners the business does not or has not implemented digital marketing, which includes the incompatibility of business with the application of digital marketing; digital marketing is felt to be inefficient and complicated as well as competition with suppliersKeywords: marketing transition, digital marketing, sales volume, e-commerce
Co-Authors Aqshal Virgiananda Salendar Cahyaningratri Cahyaningratri Dzaky Yogo Ardhianza Mirwan Surya Perdhana Rainda Goesti Rizkita