PENGARUH KEPUASAN KONSUMEN TERHADAP LAJU PERKEMBANGAN INDUSTRI PRODUK MAKANAN DAN MINUMAN HALAL INDONESIA

Yuli Yana Fitri (UIN Raden Intan Lampung)
Muhammad Iqbal Fasa (UIN Raden Intan Lampung)
Suharto Suharto (UIN Raden Intan Lampung)

Jurnal Bina Bangsa Ekonomika
Vol. 15 No. 1 (2022): Jurnal Bina Bangsa Ekonomika (JBBE)

The Concept of Halal Food and Drink. For Muslim consumers, halal food is a product with halal certification marked by a halal symbol on the packaging. The development of halal food and beverages continues to increase along with the growth of the Muslim population. This study aims to collect and analyze journals related to the value chain and the public awareness perspective on halal food. The research method is qualitative. The results of the study that public awareness of the importance of consuming halal food and beverages can encourage Halal Value Chain (HVC)