EQIEN - JURNAL EKONOMI DAN BISNIS
Vol 9 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS

Pengaruh Potongan Harga dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan E-Wallet Shopee Pay

Risha Fatikha Sari (Unknown)



Article Info

Publish Date
04 Apr 2022

Abstract

At this time technology is developing rapidly, this also triggers changes in human lifestyles as consumers. One of them is a cashless payment technique using an electronic wallet (e-wallet). The research entitled "The Influence of Discounts and Ease of Use on Decisions to Use E-Wallet Shopee Pay" aims to determine the effect of variables X1 and X2 on Y. By using a quantitative approach and multiple regression analysis techniques, the results show that the T test has a positive and partially significant effect. of the discount variable (X1) on the decision to use e-wallet shopee pay (Y) because T count > T table (4.640 > 1.984) with a significance value (0.000 < 0.05) then there is a positive and partially significant effect. between the ease of use variable (X2) on the decision to use e-wallet shopee pay (Y) because T count > T table (5,190 > 1,984) with a significance value (0.000 < 0.05). Furthermore, from the ANOVA test or F test, the results of F count > F table (54.386 > 3.09) with a significance level (0.000 < 0.05) can be concluded that X1 and X2 simultaneously affect Y.

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Journal Info

Abbrev

OJS

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam ...