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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Economy and Finance Enthusiastic
Risha Fatikha Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Potongan Harga dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan E-Wallet Shopee Pay Risha Fatikha Sari
Eqien - Jurnal Ekonomi dan Bisnis Vol 9 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (919.325 KB) | DOI: 10.34308/eqien.v9i2.377

Abstract

At this time technology is developing rapidly, this also triggers changes in human lifestyles as consumers. One of them is a cashless payment technique using an electronic wallet (e-wallet). The research entitled "The Influence of Discounts and Ease of Use on Decisions to Use E-Wallet Shopee Pay" aims to determine the effect of variables X1 and X2 on Y. By using a quantitative approach and multiple regression analysis techniques, the results show that the T test has a positive and partially significant effect. of the discount variable (X1) on the decision to use e-wallet shopee pay (Y) because T count > T table (4.640 > 1.984) with a significance value (0.000 < 0.05) then there is a positive and partially significant effect. between the ease of use variable (X2) on the decision to use e-wallet shopee pay (Y) because T count > T table (5,190 > 1,984) with a significance value (0.000 < 0.05). Furthermore, from the ANOVA test or F test, the results of F count > F table (54.386 > 3.09) with a significance level (0.000 < 0.05) can be concluded that X1 and X2 simultaneously affect Y.
The Phenomenon of De Gustibus Non Est Disputandum and Experience-Based Marketing Instruments: A Case Study of Visitors to Bivak Terrace Coffee Shop Alvina Rahma Anggraeni; Risha Fatikha Sari; C.J. Lagerkvist; Muhammad Imam Taufiq; Sina Nematizadeh
Economy and Finance Enthusiastic Vol. 3 No. 1 (2025): January-June
Publisher : Tinta Emas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/efe.v3i1.332

Abstract

This study explores the impact of experiential marketing and perceived quality on the purchase decisions of processed coffee products at Bivak Terrace coffee shop in South Tangerang. Using a purposive sampling method, data were collected from 43 respondents and analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS). The results indicate that experiential marketing significantly influences purchase decisions, whereas perceived quality, despite having a positive impact, does not significantly affect consumer purchase decisions. The findings suggest that experiential elements such as packaging and consumer experience play a more crucial role than product quality alone in influencing purchase decisions. The study recommends enhancing product quality to better satisfy consumers and maintain competitive advantage.
Co-Authors Alvina Rahma Anggraeni C.J. Lagerkvist Sina Nematizadeh Taufiq, Muhammad Imam