<![CDATA[AbstrakFilm Kim Ji young born, 1982 adalah film adaptasi novel fenomenal karya Cho Nam Joo mengisahkan seorang perempuan bernama Kim Ji young yang mengalami diskriminasi sejak dia lahir hingga dia menikah dan memiliki anak akibat gender yang dia miliki. Penelitian ini bertujuan untuk melihat seperti apa dampak kepercayaan Konfusianisme yang dianut masyarakat Korea Selatan dalam film Kim Ji young born 1982 pada tokoh utama Kim Ji young. Metode penelitian yang digunakan metode deskriptif kualitatif. Teknik pengumpulan data melalui wawancara dan studi pustaka. Hasil penelitian ini menunjukkan adanya tindakan marginalisasi atau sikap peminggiran terhadap tokoh Ji young akibat kepercayaan Konfusianisme yang dianut masyarakat Korea yang mengakibatkan terjadinya diskriminasi dan perbedaan perlakuan antara laki-laki dan perempuan. Diskriminasi gender yang dialami Tokoh Jiyoung di lakukan oleh lingkungan keluarga, peraturan perusahaan, dan ranah publik yang diakibatkan pengaruh nilai konfusianisme yaitu budaya patriarki yang direpresentasikan melalui beberapa scene film sesuai teori John Fiske The codes of television berupa dresscode/gaya busana, gesture, ekspresi atau mimik wajah, makeup, teknik pengambilan gambar, serta teknik pencahayaan.  Kata-kata kunci: Diskriminasi gender; film; konfusianisme; semiotika.  Abstract The film Kim Ji young born, 1982 is a film adaptation of a phenomenal novel by Cho Nam Joo about a woman named Kim Ji young who has experienced discrimination since she was born until she gets married and has children due to her gender. This study aims to see how the impact of Confucian beliefs held by South Korean society in the film Kim Ji young born 1982 on the main character Kim Ji young. The research method used is descriptive qualitative method. Data collection techniques through interviews and literature study. The results of this study indicate that there is an act of marginalization or marginalization of Ji Young's character due to the Confucian belief held by Korean society which results in discrimination and differences in treatment between men and women. The gender discrimination experienced by Jiyoung's character is carried out by the family environment, company regulations, and the public sphere due to the influence of Confucian values, namely patriarchal culture which is represented through several film scenes according to John Fiske's theory. facial expressions, makeup, shooting techniques, and lighting techniques.  Keywords: Gender discrimination; film; confucianism; semiotics.]]>
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