Journal of Education, Humaniora and Social Sciences (JEHSS)
Vol 4, No 4 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), May

Perilaku Belanja Online Konsumen Selama Pandemi Covid-19 di Jawa Timur Indonesia

Rovilla Amalia (Universitas Airlangga)
Sri Hartini (Universitas Airlangga)



Article Info

Publish Date
01 May 2022

Abstract

The COVID-19 pandemic that has occurred has resulted in changes in people's daily routines, including shopping behavior. This study aims to provide a descriptive description of consumer behavior in online shopping activities during the COVID-19 pandemic. The type of research used is descriptive observational research. The sample in this study were users of online shopping sites during the COVID-19 pandemic in East Java, Indonesia. Samples were taken using nonprobability sampling technique with a total sample of 384 respondents. The data collection method used is a questionnaire. The result of this study is that consumer behavior in online shopping activities has increased during the COVID-19 pandemic and this behavior is influenced by the perceived benefit factor. respondents prefer shopping online as a place to shop both before and during the COVID-19 pandemic. The reason for shopping at e-commerce during the COVID-19 pandemic is because it is safer than COVID-19 distribution, saves time and provides many discount offers.

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Journal Info

Abbrev

jehss

Publisher

Subject

Health Professions Public Health Social Sciences

Description

Journal of Education, Humaniora and Social Sciences (JEHSS), publish by Mahesa Research Center, for sources of information and communication for academics and observers about science and methodology. Published papers are the results of research, reflection, and actual critical studies with respect ...