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Pemetaan Wisatawan Domestik Pada Destinasi Wisata Di Provinsi Jawa Timur Sri Hartini; Aji Sudarsono; Sukaris Sukaris
Jurnal Manajerial Vol 7 No 01 (2020): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v7i01.1113

Abstract

Backgorund - East Java is one of the provinces in Indonesia with a very diverse potential for tourist attraction. The tourist attraction is divided into 3 (three) categories, namely nature, culture and special interests. The growth of tourists in East Java has increased over the last few years, placing East Java as one of the provinces with the largest domestic tourist arrivals in Indonesia. One way to sustain growth is by mapping. Aim - This study aims to map domestic tourists (demographic and geographical aspects) in East Java to tourist destinations. The results of the mapping are expected to provide information in determining the target market and can be used as a reference in developing tourism according to tourist needs. Design / methodology / approach - The research subjects are domestic tourists visiting several tourist destinations in East Java. This research is a type of quantitative research. Data collection tool in the form of questionnaires with survey techniques through interviews with respondents. The data collected was then tested for association using crosstabs with the Creamers v method and analyzed using the correspondence analysis technique. Finding - The results showed there were differences in the determination of the category of tourist attractions visited by tourists based on demographic and geographical aspects where the presentation of East Java Province research results was divided into 5 (five) regions. Research implication - The results of this study can be used as a reference for stakeholders in designing development and development policies and tourism marketing programs.
Pengaruh Online Review Dan Virtual Reality Terhadap Attitude Toward Destination Dan Intention To Visit Destination Stefanus Alvin Hartono; Sri Hartini
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 6, No 2 (2021): September 2021
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v6i2.1447

Abstract

This study aims to validate the effect of online review and application of virtual reality on attitudes towards destinations and canceling intentions to visit destinations. The research approach uses quantitative data and data with survey methods. The sampling technique in this study used purposive sampling which is part of nonprobability sampling. The research sample is a consumer who is active in online activities and can use a website, with a minimum age of 19 years as many as 160 samples. The analysis technique used is anova analysis and regression. The results showed that online reviews and the application of virtual reality had a positive effect on attitudes towards destinations and intention to visit destinations. Then online positive and negative reviews have a significant effect on attitudes towards destinations and intention to visit destinations. Meanwhile, the application of virtual reality also has a significant effect on attitudes towards destinations and intention to visit destinations. This research also shows that the level attitude towards the purpose of visiting tourism can review and weaken the intention to visit the destination. With these results, the perceived attitude of tourist destinations towards tourism can assess or weaken the intention to visit tourist destinations
Kemurnian Aktivitas Tanggung Jawab Sosial: Kunci Penggerak Customer Attachment Sri Yunan Budiarsi; Sri Hartini
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 6, No 1 (2020)
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.13 KB) | DOI: 10.32528/jmbi.v6i1.2817

Abstract

Tujuan studi untuk mengetahui apakah ketulusan aktivitas tanggung jawab sosial dapat menjadi key factor effect pada emosi konsumen dalam meningkatkan customer Attachment. Kemurnian atau Authenticity dalam riset menekankan ketulusan pada tanggung jawab sosial perusahaan (CSR). Apakah ketulusan motivasi aktivitas CSR diprediksi sebagai variable yang menentukan bagi konsumen menjadi perhatian dalam studi ini. Dari Field research yang dilakukan dengan metoda SEM PLS versi 0.3 diketahui bahwa ada hubungan signifikan antara CSRAuthenticity dan Customer Attachment baik secara langsung maupun melalui mediasi Corporate Image. Konstruk CSRAuthenticity dapat menjadi konstruk pemicu untuk mempengaruhi Customer Attachment, dalam melakukan akivitas social perusahaan
The Impact Of Service Innovation On Customer Satisfaction In Prodia Health Christina Christina; Sri Hartini
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i1.4434

Abstract

The era of Digital-Based Industry 4.0 has changed the company's strategic plans so that companies need to compete through increasing service innovation. To facilitate services for customers, Prodia Health Care creates a website and application to facilitate registration, payment, receipt of results and consultation where the current number of users is still low, so research is needed to analyze the factors that have an impact on Prodia customer satisfaction. The purpose of this study is to support service innovation towards customer satisfaction and improve the functional value and emotional value of Prodia Health Care customers. The path analysis method used as a method to study the influence and the big influence that occurs with a sample of 50 Prodia customers who have used digital services. The results of a positive and significant service innovation research on customer satisfaction, functional and emotional value have a positive and significant impact on customer satisfaction. However, the indirect orientation of functional value is not greater than service innovation. This, which results in a digital evaluation of Prodia's Health Care services, needs to be optimized to support increased customer satisfaction
Consumer Innovativeness Dan Consumer Attitude Dengan Self Congruity Sebagai Variabel Mediasi Pada Konsumen Green Skincare Kristiningsih Kristiningsih; Sri Hartini; Indrianawati Usman
BALANCE: Economic, Business, Management and Accounting Journal Vol 17, No 1 (2020): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v17i1.4194

Abstract

Innovation is something that is important for businesses to survive in the era of competition. Innovation allows companies to continue to make and improve their offerings, and these offers can be implemented in business only if the customer considers the product to be innovative. This study aimed to examine the effect of consumer innovation on consumer attitudes with self-congruity as a mediating variable. The study was conducted on consumers of green skincare products in East Java. To test the hypothesis, a structural Equation Model analysis was performed using WARP PLS. The results showed that there was a positive influence between consumer innovativeness on self-congruity and consumer attitude. Kata kunci                  : consumer innovativeness, consumer attitude, self congruity
Narrative Online Advertising as External Variable in the Development of the Technology Acceptance Model of Go-Pay for Millennials Sugeng Purwanto; Sri Hartini; Gancar Candra Premananto
Journal of Accounting and Strategic Finance Vol 3 No 1 (2020): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v3i1.95

Abstract

Human life is inseparable from technological developments. Until now, research related to the Technology Acceptance Model (TAM) is still used as a basis for the theory of technology product acceptance in line with the increasingly complex development of human behavior and needs. This research is the development of Technology Acceptance Modeling (TAM) by involving the Narrative Online Advertising variable. The purpose of this study is to develop and test the model by including the Narrative Online Advertising variable as an external variable or antecedent variable to the attitudes and intentions of millennials in adopting an electronic wallet (Go-Pay). The Narrative Online Advertising variable, as the theory developed by Ching, Tong, Chen, & Chen, is an online advertising strategy involving the narrative element in advertising content, which has been widely displayed on the internet media. The object used in this study is Go-pay, a popular electronic wallet application in Indonesia. The sample in this study is the millennial communities domiciled in Surabaya totaling 200 respondents, collecting data through questionnaires, using a Likert scale, and the analytical tool used is SmartPLS. The results of this study show that Narrative Online Advertising has a positive effect on the Perception of Ease of Use, but does not affect the Perception of Benefits. At the same time, the four factors positively affect the Attitude and intention to adopt Go-pay. These results indicate that millennials will use Go-pay if Narrative Online Advertising is improving their interest in using the e-wallet. Therefore, it is suggested that in making an e-money application, Narrative Online Advertising is important to attract millennials in using the app.
The effect of perceived value by the tourists toward electronic word of mouth activity: the moderating role of conspicuous tendency Sukaris Sukaris; Sri Hartini; Dien Mardhiyah
Jurnal Siasat Bisnis Vol 24, No 1 (2020)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol24.iss1.art1

Abstract

Managers of tourist destinations are currently trying to offer attractions and attractive destination resources to be visited by tourists. However, very few managers of tourist destinations, especially adventure tourism who pay attention to the values that will be obtained by tourists and also very little attention to the tendency behavior of consumers to show off when visiting tourist attractions, in which they will then recommend their activities to others through digital media. The purpose of this study is to analyze the effects of the perceived values by tourists, consisting of emotional value and epistemic value towards the activity of electronic word of mouth of tourists moderated by conspicuous tendencies. The population in this study is visitors who carry out adventurous activities in adventure tourism destinations, with a sample of 400 tourist. Hypotheses are tested by using structural equation modeling. The results of the study provide information that the emotional value affects the activity of electronic word of mouth of tourists. Likewise, the novelty value influences the activity of electronic word of mouth of tourists, while the conspicuous tendencies variable of tourists weakens the effect of emotional value on the activity of electronic word of mouth of tourists. Finally, the conspicuous tendencies variable of tourists can be a variable which strengthens the effect of epistemic value on the activity of electronic word of mouth of tourists.
The Effect of Perception of Health Care Service Quality on Patient Satisfaction and Loyalty in Mother and Child Hospital Victor Pratama; Sri Hartini
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 13 No. 3 (2020)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v13i3.21139

Abstract

This article aims to study the effect of perception of health care service quality on patient satisfaction and loyalty in mother and child hospital. The researcher tried to identify the effect and relationship of each variable. Data collected through an accidental sampling technique among 50 samples in two hospitals in Surabaya, and the data were analyzed using path analysis. The result suggests that the perception of health care service quality does not significantly have a positive effect on patient loyalty. At the same time, there are significant and positive effects on the relationship between the perception of health care service quality and patient satisfaction. Patient satisfaction significantly has a positive effect on patient loyalty. Furthermore,  patient satisfaction as a mediator variable mediates the relationship between the perception of health care service quality and patient loyalty. These findings emphasize the importance of these aspects to develop a better mother and child hospital.
COMPLAINT BEHAVIOR: RELATIONSHIPS INDIVIDUALISM, SELF CONFIDENCE AND VOICE INTENTION WITH GENDER AS MODERATING VARIABLE Sri Hartini; Aventina Aventina
Journal of Economics, Business, & Accountancy Ventura Vol 16, No 3 (2013): December 2013
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i3.224

Abstract

The study aims to explain the customers complaint behavior. This especially attempts to revealthe relationships among antecedent variables ofcomplaint behavior. The study uses hypothetically quantitative design research toexplain relationships among variables. Due to the infinitenumber of population, accidental sampling technique is implemented. Path analysis and subgroup analysis were adopted to analyze the data. It was found that that customers individualismaffect customers self confidence and gender was found tobe a moderating variable in the relationships. The customers self confidence influences the customers voice intention and genderwas not moderating in this relationships. The customers individualism did not affect the voiceintention and gender was found to be the moderating variable inthis relationship.
BEI for Creative Industry In Indonesia Gancar Premananto; Sri Hartini; Jovi Sulistyawan
Journal of Economics, Business, & Accountancy Ventura Vol 21, No 1 (2018): April - July 2018
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v21i1.1140

Abstract

The purpose of this research is to provide a description of the implementation of ethics business in creative industry in Indonesia. This study focuses on understanding the Business Ethics Index (BEI) in Indonesia, especially for the creative industry in millennial generation perception. This study uses survey method with 136 respondents who are millennial generation. In addition, this research also uses 3 subsectors, namely culinary industry, art industry, and showbiz industry. Sampling is done by accidental sampling. The measurement of BEI is done using 4 dimensions, namely "personal - vicarious" and "past - future". The result of the study shows that millennial generation in Indonesia is open with global culture. From BEI calculation, it is found that BEI value for creative industry both general and specific in Indonesia get the result above 100 equal to developed country. The result of the research shows that there is no significant difference of BEI between subsector of creative industry in Indonesia and BEI each subsector with BEI categorized industry in Indonesia. This can be interpreted that Y / millennial generation in Indonesia is an open generation, they are not sensitive to ethical behavior in the creative industry