Pengaruh Bauran Pemasaran Terhadap Keputusan Nasabah Memiliki Tabungan Britama Pada Kantor Cabang Pembantu Bank Rakyat Indonesia Slamet Riyadi Makassar

Ratih Suwanti (Magister Manajemen Universitas Muslim Indonesia)
Salim Basalamah (Universitas Muslim Indonesia)
Jeni Kamase (Universitas Muslim Indonesia)

Journal of Management Sains (JMS)
Vol. 2 No. 1 (2021): Januari - Juni

The results of this study indicate that based on the partial test Product and Place have a positive but insignificant effect while price, promotion, employees, physical evidence and processes have a positive and significant effect, while the results of the simultaneous test of products, prices, places, employees, physical evidence and processes have a positive and significant effect. simultaneous positive and insignificant effect on Customer Decisions.