<![CDATA[ Abstract The purpose of  study was to analyze the effect of the banks image and perception of value on customer loyalty in the consumer finance Syariah Mandiri Bank Branch Padang .  The methodology used in this study is the method of multiple linear regression analysis. First results showed that:  The image bank and a not significant effect on customer loyalty in the consumer finance Syariah Mandiri Bank Branch Padang is indicated by a coefficient of 0.020 with significant value of 0,817 < α = 0.05.  Second:  The perception of the value of a positive and significant effect on customer loyalty in the consumer finance Syariah Mandiri Bank Branch Padang is indicated by a coefficient of 0.913 with significant value of 0.000 < α = 0.05 Third:  The image and perception of the value of the bank jointly effect on customer loyalty in the consumer finance Syariah Mandiri Bank Main Branch Padang indicated by the F - statistic of 150.161, with a significant value of 0.000 < α = 5 %, and the R - squared value of 0.756, which means 75,6 % of customer loyalty is influenced by Image Bank and Perception Value while the rest is explained by other variables]]>
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