Kinerja
Vol. 7 No. 1 (2003): Kinerja

RESENSI BUKU: CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS

W. Mahestu Noviandra Krisjanti (Universitas Atma Jaya Yogyakarta)

Article Info

Publish Date
07 Nov 2016

Abstract

CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS(MENANGKAP PASAR HIBRID DENGAN PEMASARAN KONVERGENSI)Penulis: Yoram (Jerry) Wind, Vijay Mahajn with Robert E GuntherPenerbit: Prentice HallTahun : 2002Tebal: xxviii + 360 halaman, 12 BabISBN: 0-13-065075

Copyrights © 2003




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Journal Info
Kinerja
Website

Abbrev

kinerja

Publisher

Universitas Atma Jaya Yogyakarta

Subject

Economics, Econometrics & Finance

Description

KINERJA (ISSN Online: 2549-1709; ISSN Printed: 0853-6627) is an international journal published twice a year in March and September, hosted and managed by the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta. It was first published in June 1996. KINERJA provides a forum for ...