Dinamika
Vol 7, No 1 (2021): Jurnal Dinamika

ANALISIS KORELASI PERILAKU HEDONIC SHOPPING MOTIVATION, PRICE DISCOUNT DAN PEMBAYARAN ELEKTRONIK DI TOKO ONLINE SHOPEE TERHADAP PERILAKU IMPULSE BUYING

Miswan Gumanti (Prodi Sistem Informasi, STMIK Pringsewu, Lampung)

Article Info

Publish Date
16 Jul 2021

Abstract

The stimulus factor of consumer by impulse buying behavior which is hedonic shopping motivation, price discount and ease of transaction by electronic payment. This research purpose to analyze the effects hedonic shopping motivation, price discount and electronic payment towards impulse buying behavior. Henceforth, by examining t-test was shown significant influencing hedonic shopping motivation and price discount were on impulse buying. Furthermore, electronic payment was unsignificant influencing towards impulse buying. However, the f-test result was significant effect by hedonic shopping motivation, price discount and electronic payment were on impulse buying.

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Journal Info
Dinamika
Website

Abbrev

dinamika

Publisher

Sekolah Tinggi Ilmu Ekonomi Lampung Timur

Subject

Economics, Econometrics & Finance

Description

Jurnal DINAMIKA is intended to be the journal for publishing articles reporting the results of research on economics. Jurnal DINAMIKA invites manuscripts in the various topics include, but not limited to, functional areas of Business studies, ethics; Education issues, entrepreneurship, electronic ...