Jurnal Mantik
Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

The Effect of Entrepreneurship Orientation and Product Innovation on Axa Mandiri Insurance Marketing Performance (Case Study of AXA Mandiri Customers in Palopo City)

Henny Apridasanti (Universitas Muhammadiyah Palopo)
Muhammad Aqsa (Universitas Muhammadiyah Palopo)
M. Risal (Universitas Muhammadiyah Palopo)

Article Info

Publish Date
24 Jan 2022

Abstract

The discussion in this study is focused on the marketing performance of AXA Mandiri's insurance. Which is located in the city of Palopo – South Sulawesi. With a total of 89 data from 89 respondents. The analytical tool used in this research is multiple regression. The results show that entrepreneurial orientation has a positive and significant impact on marketing performance. Likewise, product innovation has a significant and positive effect on marketing performance.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...