Jurnal Mantik
Vol. 5 No. 4 (2022): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)

Green Marketing and Consumer Attitude to Repurchasing Interest

Reni Anggraeni (Universitas Muhammadiyah Palopo)
Muhammad Aqsa (Universitas Muhammadiyah Palopo)
M. Risal (Universitas Muhammadiyah Palopo)

Article Info

Publish Date
26 Jan 2022

Abstract

The purpose of this study was to analyze the effect of green marketing and consumer attitudes on the intention to repurchase KFC in Palopo City. This study uses primary data and data collection techniques using questionnaires. the number of samples used in this study was 97 samples. The data analysis technique used is multiple linear regression and processed using SPSS. The results of this study indicate that simultaneously or jointly the green marketing variable and consumer attitudes have an effect on the variable of repurchasing interest. In addition, partially, the green marketing variable has a positive and significant effect on the interest in buying back KFC in Palopo City and the consumer attitude variable has a positive effect on the interest in buying back KFC in Palopo City.

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Journal Info
Jurnal Mantik
Website

Abbrev

mantik

Publisher

Institute of Computer Science

Subject

Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Jurnal Mantik (Manajemen, Teknologi Informatika dan Komunikasi) is a scientific journal in information systems/informati containing the scientific literature on studies of pure and applied research in information systems/information technology,Comptuer Science and management science and public ...