DIGEST MARKETING
Vol. 1 No. 2 (2012): DIGEST MARKETING

ANALISISKEPUASANKONSUMENTERHADAPAKSESORIPERAK(StudiKasusNikeishaSilver) THEANALYSISOFCONSUMERSATISFATIONONSILVERACCESSORIES(CaseonNikeishaSilver)

Muhammad Ridwan (Unknown)

Article Info

Publish Date
23 Sep 2013

Abstract

AbstractConsumersatisfaction(CS)istherequirementsformarketingcampaignsuccesfull.CSmeasurementcouldbedevelopedaccordingtothespecificfirms.Inthisstudy,CSwasdetermineby:1)performance,2)feature,3)reliability,4)durability,5)aestetic,and,6)estetic.Theresearchobjectissilverhandycraft.Thesampleisthesilverhandycraftcustomerasmanyas50units.Basedontheresults,itisknownthatoverallmeanmeasureis3,9thatindicatesthatconsumersatitsfactionlevelismorethangood.Basedontheresults,itisreccomendedtoenhancetheproductcreativitytokeepconsumersatisfactionbemanagedanddeveloped.Keywords.ConsumerSatisfation,Hadycraft,NikeishaSilver.

Copyrights © 2012




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
DIGEST MARKETING
Website

Abbrev

digest

Publisher

Universitas Jambi

Subject

Economics, Econometrics & Finance

Description

Digest Marketing Juornal (DMJ) diterbitkan empat kali setahun, yang diterbitkan menjadi bagian dari Komunikasi akademis Konsentrasi Pemasaran dengan pemangku kepentingan. Artikel yang dimuat dari penulis terpilih melalui serangkaian proses editing yang didukung oleh Mitra Bestari dari ...