PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKET INTERNET XL AXIATA DI MASA PANDEMI COVID 19: Indonesia

Sherwin Ary Busman (Universitas Teknologi Sumbawa)
Gunawan Wibisono (Universitas Teknologi Sumbawa)

Jurnal Manajemen dan Bisnis
Vol 4 No 2 (2021): Edisi Desember

This study aims to analyze the effect of price and product quality on purchasing decisions for XL Axiata Internet Packages during the COVID-19 Pandemic on students of the Faculty of Economics and Business, University of Technology, Sumbawa. The research method used is quantitative with an associative approach. The sampling technique used non-probability sampling with a total of 90 respondents. The data collection technique used a questionnaire which was processed using SPSS. Data analysis used multiple linear regression. The results showed that price had a partial effect on purchasing decisions for XL Axiata internet packages during the COVID-19 pandemic and product quality had a significant effect on purchasing decisions for XL Axiata internet packages during the Covid-19 pandemic.