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All Journal Jurnal Manajemen dan Bisnis
Gunawan Wibisono
Universitas Teknologi Sumbawa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKET INTERNET XL AXIATA DI MASA PANDEMI COVID 19: Indonesia Sherwin Ary Busman; Gunawan Wibisono
Journal of Management and Business Vol 4 No 2 (2021): Edisi Desember
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1028.811 KB) | DOI: 10.37673/jmb.v4i2.1304

Abstract

This study aims to analyze the effect of price and product quality on purchasing decisions for XL Axiata Internet Packages during the COVID-19 Pandemic on students of the Faculty of Economics and Business, University of Technology, Sumbawa. The research method used is quantitative with an associative approach. The sampling technique used non-probability sampling with a total of 90 respondents. The data collection technique used a questionnaire which was processed using SPSS. Data analysis used multiple linear regression. The results showed that price had a partial effect on purchasing decisions for XL Axiata internet packages during the COVID-19 pandemic and product quality had a significant effect on purchasing decisions for XL Axiata internet packages during the Covid-19 pandemic.
Co-Authors Sherwin Ary Busman