Jurnal Ilmiah Edunomika (JIE)
Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022

PENGARUH PERCEIVED SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PENGGUNA JASA GRABFOOD DI SOLO RAYA

Shinta Hari Fitriana (Program Studi S1 Manajemen Sekolah Tinggi Ilmu Ekonomi Surakarta)
Ari Susanti (Program Studi S1 Manajemen Sekolah Tinggi Ilmu Ekonomi Surakarta)

Article Info

Publish Date
30 Apr 2022

Abstract

The purpose of this research is to realize and analyze the Influence of Perceived Service Quality, Perceived Value, Customer Satisfaction on Customer Loyalty of GrabFood Service Users in Solo Raya. The sample in this research was 140 persons with data assembly techniques by questionnaires. Hypothesis tough uses multiple linear regression analysis and then the data is treated with the SPSS 23 suite. The results of this research presented that perceived service quality and perceived value did not have a significant influence on customer loyalty. Customer satisfaction has a significant impact on customer loyalty. Keywords: Quality of Service, Value, Customer Satisfaction, Customer Loyalty.

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Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...