Journal of Enterprise and Development (JED)
Vol. 4 No. 1 (2022): Journal of Enterprise and Development (JED)

The effect of customer service quality on customer engagement to use Indosat Ooredoo products: a case of Indosat Ooredoo Store Wahidin Cirebon

Iskandar, Erwan (Unknown)
Monita, Sherin (Unknown)
Herlina, Ellin (Unknown)

Article Info

Publish Date
01 Jun 2022

Abstract

Purpose — To examine the influence of customer service quality on customer engagement to use Indosat Ooredoo products.Research method — This research employs a quantitative approach with simple linear regression analysis techniques. Primary data was obtained through distributing questionnaires. Samples in this study were 100 respondents from Indosat Ooredoo Store Wahidin Cirebon.Result — The findings indicated that customer service quality has a significant effect on customer decisions. R2 is called as the determinant coefficient which in this case is 51.2%. It can be interpreted that the influence of customer service quality reached 51.2% of on customer engagement at Indosat Ooredoo, while the remaining 48.8% is influenced by other factors.

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Journal Info
Journal of Enterprise and Development (JED)
Website

Abbrev

jed

Publisher

Universitas Islam Negeri Mataram

Subject

Economics, Econometrics & Finance

Description

The Journal of Enterprise and Development (JED) is published by the Faculty of Islamic Economics and Business, Mataram Islamic State University. The scope of JED includes tourism, finance, economics, business and entrepreneurship. JED focuses on theoretical and applied research from all fields in ...