IQTISHADIA
Vol 14, No 1 (2021): IQTISHADIA

Hijrah Intention And Type Of Customer Loyalty of Islamic Banks In Indonesia

Fetria Eka Yudiana (IAIN Salatiga)
Hadri Kusuma (UII Yogyakarta)
Ibnu Qiyam (UIN Syarif Hidayatullah Jakarta)



Article Info

Publish Date
26 Jul 2021

Abstract

The purpose of this research is to investigate the influence of hijrah intention on customer loyalty in Islamic banks including the type of loyalty based on attitude and behavior. In this research, Islamic banks customers in Indonesia were used as the population, and 360 questionnaires were distributed using the convenience sampling technique. The research hypothesis was tested using Structural Equation Model (SEM) with PLS. All the indicators for the variables of interest were reflective and adapted from some previous literature. The data in this research met the requirements for convergent and discriminant validity and the results showed that hijrah intention had a direct effect on attitude and behavioral loyalty. Furthermore, the hijrah intention provides a stronger influence for attitude loyalty than behavioral loyalty. The results of this research show that the majority of Islamic bank customers were classified as latent loyal.

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Journal Info

Abbrev

IQTISHADIA

Publisher

Subject

Economics, Econometrics & Finance

Description

IQTISHADIA, particularly focuses on the main problems in the development of the sciences of Islamic Business and economics areas. It covers Islamic management, Islamic Banking, Islamic Marketing, Islamic Human Resources, Islamic Finance, Zakah, Waqf, Poverty Alleviation, Islamic Public Finance, ...