ADPEBI International Journal of Business and Social Science
Vol. 1 No. 1 (2021)

Internal Marketing Analysis and Service Quality on Student Satisfaction as Consumers

Efdison, Zefri (Unknown)

Article Info

Publish Date
11 Oct 2021

Abstract

This study aims to analyze the effect of internal marketing and service quality on student satisfaction at the Sekolah Tinggi ilmu Ekonomi Sakti Alam Kerinci (STIE-SAK). The sample is 135 students. The sampling technique in this study was carried out by using non-probability sampling method. Data analysis using SPSS Version 25. Results the F test shows that the internal marketing and service quality variables simultaneously have a significant effect on student satisfaction. the effect of internal marketing and service quality on satisfaction is 48.8%.

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Journal Info
ADPEBI International Journal of Business and Social Science
Website

Abbrev

IJBS

Publisher

Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

ADPEBI International Journal of Business and Social Science (AIJBS) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed ...