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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Bussman Journal : Indonesian Journal of Business and Management ADPEBI International Journal of Business and Social Science TOFEDU: The Future of Education Journal Research Horizon
Efdison, Zefri
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh perceived value, kualitas pelayanan dan kepuasan konsumen terhadap minat beli ulang pada Distro Agung Sungai Penuh Efdison, Zefri; Yelnim, Yelnim; Yadewani, Dorris; Erni Febrina Harahap; Medi.yaya2017@gmail.com; Putra
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.031 KB) | DOI: 10.32670/fairvalue.v4i8.1464

Abstract

The purpose of this study was to determine the effect of perceived value, service qualityand consumer satisfaction on repurchase interest at the Agung Sungai Penuh distribution.In this study due to the large and unknown population. The samples taken were consumerswho made purchases at the Great Distro of Sungai Penuh City during the research periodor the minimum limit of 80 was obtained from 20 x the number of variables in this study.The sampling method in this study is the accidental sampling method, namely the samplingis based on the fact that they happen to appear in the research object. The results showedthat Perceived Value had a significant effect on repurchase interest. service quality has asignificant effect on repurchase intention. consumer satisfaction has a significant effect onrepurchase intention. The magnitude of the influence of 81.8% between Perceived Value(X1), service quality (X2) and consumer satisfaction (X3) on repurchase interest at theGreat Distro of Sungai Penuh City, while 18.2% can be explained by other reasons outsidethe study. this.
The The Influence of E-Service Quality on E-Customer Loyalty Through E-Satifcation as a Mediation in Indonesian Social Media Commerce Efdison, Zefri; Lova, Anggil Nopra; Yadewani, Dorris; Harahap, Erni Febrina
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.300

Abstract

This research aims to determine the effect of e-service quality on e-customer loyalty mediated by e-satisfaction among social media commerce users in Indonesia. The sample of this research was 100 respondents. Data was collected using a questionnaire that had been tested for validity and reliability. The data analysis technique used is descriptive analysis using SEM Amos 22. The results of the research show that there is a significant direct influence between e-service quality on e-satisfaction and e-customer loyalty among social media commerce users. There is a partial influence of the mediating impact of e-satisfaction between e-service quality on e-satisfaction and e-customer loyalty on social media commerce users. This shows that customer satisfaction can be built through good service so that customers do not switch to competitors.
Internal Marketing Analysis and Service Quality on Student Satisfaction as Consumers Efdison, Zefri
ADPEBI International Journal of Business and Social Science Vol. 1 No. 1 (2021)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1108.205 KB) | DOI: 10.54099/aijbs.v1i1.29

Abstract

This study aims to analyze the effect of internal marketing and service quality on student satisfaction at the Sekolah Tinggi ilmu Ekonomi Sakti Alam Kerinci (STIE-SAK). The sample is 135 students. The sampling technique in this study was carried out by using non-probability sampling method. Data analysis using SPSS Version 25. Results the F test shows that the internal marketing and service quality variables simultaneously have a significant effect on student satisfaction. the effect of internal marketing and service quality on satisfaction is 48.8%.
PENGARUH SUASANA CAFE, GAYA HIDUP, DAN KERAGAMAN PRODUK TERHADAP MINAT BERKUNJUNG KEMBALI DI JHONNIA CAFE Efdison, Zefri; Izzety, Julifa; Yadewani, Dorris; Harahap, Erni Febrina
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.458

Abstract

This research is to determine the influence of café atmosphere, lifestyle, and product diversity on the interest of visiting Jhonnia Cafe again. This research was conducted to test whether there is an influence between variables, namely specifically hypothesis tests will be carried out in structural equations. The data analysis technique used in this study is the Multiple Liner Regression analysis technique. The results of this study show that the atmosphere of the café has a significant effect on the Interest in Returning (Y). This has been proven from the results of the t-test (Partial), which states that the calculated t-value is obtained as much as 0.069 > the t-value of the table 1.98498 with a significant level of 0.505 > 0.05. Lifestyle has a significant effect on Interest in Returning (Y). This has been proven from the results of the t-test (Partial), which states that the calculated t-value is obtained as 0.768< the t-value of the table is 1.98498 with a significant level of 0.444 > 0.05. Product Diversity has a significant effect on Interest in Returning Visits, This has been proven from the results of the t-test (Partial), which states that the calculated t-value is obtained as 1,509< the t-value of the table is 1.98498 with a significant level of 0.135 >0.05. The results of the study showed that the variables of Cafe Atmosphere, Lifestyle, and Product Diversity simultaneously had a significant effect on the Interest in Returning Visitors. This has been proven from the results of the F (Simultaneous) test, which states that the f value calculated > f table is (1.747 > 2.47) and with a significance value = .0163b >0.05.
Fostering Economic Empowerment and Child Protection in Sungai Penuh City: The Role of Dharma Wanita Association's Socialization and Entrepreneurship Training Efdison, Zefri; Lova, Anggil; Yelnim, Yelnim; Sudirman, Sudirman; Pramurza, Dede
Research Horizon Vol. 3 No. 3 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.3.2023.121

Abstract

Entrepreneurship training is a crucial step in the process of developing quality human resources. This community service is conducted with the primary objective of empowering women in Sungai Penuh City by enhancing their entrepreneurial knowledge, leading to increased family income and economic stability. The entrepreneurship socialization and training program witnessed participation from 103 attendees, mainly students affiliated with the Dharma Wanita of Sungai Penuh City who displayed a keen interest in entrepreneurship. The training sessions focused on delivering comprehensive education and guidance in both traditional and digital marketing aspects of entrepreneurship. The outcome of this initiative is reflected in the training's results, which indicated that among the 103 participants, only three individuals faced persistent challenges in comprehension. Consequently, it can be inferred that the goals of this endeavor have been successfully attained.
The Influence of Shopee's Brand Ambassador and "Free Shipping" Tagline on Purchase Decisions by STIE Sakti Alam Kerinci Students Efdison, Zefri; Efridozel, Rahul; Yadewani, Dorris; Lova, Anggil Nopra; Harahap, Erni Febrina
The Future of Education Journal Vol 4 No 7 (2025): #2
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i7.949

Abstract

In the modern era, society's dependence on technology, particularly the internet, has brought significant changes in lifestyle, including shopping behavior. E-commerce, as a form of electronic commerce, is rapidly evolving as a mechanism for exchanging goods and services over the internet. This study aims to measure the influence of brand ambassadors and the "Gratis Ongkir" (Free Shipping) tagline of Shopee on the purchasing decisions of STIE Sakti Alam Kerinci students. The research results indicate a relatively low impact of both factors, with a Coefficient of Determination value of 14.3%. Despite being low, this value provides an initial overview of the extent to which the model can explain variations in students' purchasing decisions. The analysis reveals that the partial influence of brand ambassadors on purchasing decisions is 0.41%, while the "Gratis Ongkir" tagline has an impact of 0.34%. Although these figures are relatively low, it is important to note that low values do not necessarily reflect insignificance. The reduced impact could be influenced by complex factors and variables not measured in the study. The Coefficient of Determination value of 14.3% indicates that the constructed model can explain a small portion of the variation in purchasing decisions among STIE Sakti Alam Kerinci students.
PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER LOYALTY MELALUI E-SATIFCATION SEBAGAI MEDIATOR DALAM E-WALLET INDONESIA Efdison, Zefri; Lova, Anggil Nopra; Y, Yelnim; Liantifa, Melifia
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 1 (2024): Volume 12 Nomor 1 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i1.8307

Abstract

This research aims to determine the effect of e-service quality on e-customer loyalty mediated by e-satisfaction among e-wallet users in Indonesia. The sample of this research was 100 respondents. Data was collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used is descriptive analysis using SEM Amos 22. The results of the research show that there is a significant direct influence between e-service quality on e-satisfaction and e-customer loyalty among e-wallet users. There is a partial influence of the mediating impact of e-satisfaction between e-service quality on e-satisfaction and e-customer loyalty on e-wallet users. This shows that customer satisfaction can be built through good service so that customers do not switch to competitors.
PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER LOYALTY MELALUI E-SATIFCATION SEBAGAI MEDIASI DALAM E-COMMERCE INDONESIA Efdison, Zefri; Lova, Anggil Nopra; Yadewani, Dorris; Harahap, Erni Febrina
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 12 No 2 (2024): Volume 12 Nomor 2 Tahun 2024
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v12i2.8891

Abstract

This research aims to determine the effect of e-service quality on e-customer loyalty mediated by e-satisfaction among e-commerce users in Indonesia. The sample of this research was 100 respondents. Data was collected using a questionnaire that has been tested for validity and reliability. The data analysis technique used is descriptive analysis using SEM Amos 22. The results of the research show that there is a significant direct influence between e-service quality on e-satisfaction and e-customer loyalty among e-commerce users. There is a partial influence of the mediating impact of e-satisfaction between e-service quality on e-satisfaction and e-customer loyalty on e-commerce users. This shows that customer satisfaction can be built through good service so that customers do not switch to competitors.
Co-Authors Dorris Yadewani Efridozel, Rahul Erni Febrina Harahap Harahap, Erni Febrina Izzety, Julifa Liantifa, Melifia Lova, Anggil Lova, Anggil Nopra Medi.yaya2017@gmail.com Pramurza, Dede Putra Sudirman Sudirman Y, Yelnim Yelnim, Yelnim