ADPEBI International Journal of Business and Social Science
Vol. 2 No. 1 (2022)

Analysis of Business Strategy and Entrepreneurial Motivation in Small Businesses in Indonesia

lamin, lamin (Unknown)

Article Info

Publish Date
28 Apr 2022

Abstract

This study aims to determine the impact of business strategy and entrepreneurial motivation on the performance of small businesses in the city of Pekanbaru. In this study, data were collected through questionnaires to 95 motorcycle repair business owners in the city of Pekanbaru. The data analysis technique used is simple regression analysis which serves to prove the research hypothesis. Partially, business strategy has a significant effect on the performance of small businesses in the city of Pekanbaru. And also entrepreneurial motivation has a significant effect on the performance of small businesses in the city of Pekanbaru. Based on the results of multiple regression, it can be concluded that the business strategy and entrepreneurial motivation variables together have a significant influence on the small business performance variables in the city of Pekanbaru.    

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Journal Info
ADPEBI International Journal of Business and Social Science
Website

Abbrev

IJBS

Publisher

Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

Description

ADPEBI International Journal of Business and Social Science (AIJBS) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed ...