Jurnal Pengabdian UntukMu NegeRI
Vol 6 No 1 (2022): Pengabdian Untuk Mu negeRI

Upaya pengembangan usaha mikro,kecil dan menengah (umkm) ditengah pandemi covid-19 dengan memanfaatkan e-commerce

Ramadhan Irwansyah (Universitas Muhammadiyah Riau)
Puguh Setyo (UMKM)
Khusnul Fikri (Universitas Muhammadiyah Riau)



Article Info

Publish Date
31 May 2022

Abstract

KKN from villages for this country aims to increase the economic value of MSME actors through digital marketing in the midst of the Covid-19 pandemic, Sungai Sibam Village. This KKN uses the method of explanation, discussion and practice. The explanation method is carried out by conveying material related to digital marketing directly to MSME actors. Discussion method, interaction between two or more people who discuss basic science. This method is to facilitate MSME actors who want to ask for material that has not been understood. In the practical method of implementation by applying the knowledge that they already have, namely practicing how to use online media as a means of product marketing. The results of this KKN show that efforts to increase the economic value of MSME actors through digital marketing in the midst of the Covid-19 pandemic are focused on 5 things, namely problem identification, the importance of branding and business legality, product packaging, attractive catalogs and advertisements

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Journal Info

Abbrev

PengabdianUMRI

Publisher

Subject

Religion Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Pengabdian Untuk Mu negeRI merupakan jurnal diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Muhammadiyah Riau (UMRI) sebagai media untuk mempubikasikan hasil Pengabdian Kepada Masyarakat (PKM) yang dilaksanakan oleh Dosen-Dosen dan juga mahasiswa sebagai ...