JURNAL EKOBIS DEWANTARA
Vol 5 No 2 (2022): JURNAL EKOBIS DEWANTARA

ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI BATIK DANII GAYA COLLECTION

Rika Puspaningrum (Unknown)

Article Info

Publish Date
15 May 2022

Abstract

Abstract The reason for this thinking is to decide the impact of service quality, price, word of mouth and product quality on purchasing decisions. This strategy uses path analysis. The test used was 111 respondents. Collecting information by means of a questionnaire. The results show that service quality, price, word of mouth and product quality are simultaneously and partially affected by purchasing decisions, while word of mouth is not. Keywords: service quality ; price ; word of mouth ; product quality ; and purchasing decisions.

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Journal Info
JURNAL EKOBIS DEWANTARA
Website

Abbrev

ekobis

Publisher

Universitas Sarjanawiyata Tamansiswa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekobis Dewantara Fakultas Ekonomi berfokus pada artikel penelitian tentang topik Manajemen Keuangan, MSDM, Manajemen Strategi, dan Manajemen ...