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All Journal JURNAL EKOBIS DEWANTARA
Rika Puspaningrum
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI BATIK DANII GAYA COLLECTION Rika Puspaningrum
JURNAL EKOBIS DEWANTARA Vol 5 No 2 (2022): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/ed_en.v5i2.2958

Abstract

Abstract The reason for this thinking is to decide the impact of service quality, price, word of mouth and product quality on purchasing decisions. This strategy uses path analysis. The test used was 111 respondents. Collecting information by means of a questionnaire. The results show that service quality, price, word of mouth and product quality are simultaneously and partially affected by purchasing decisions, while word of mouth is not. Keywords: service quality ; price ; word of mouth ; product quality ; and purchasing decisions.
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