<![CDATA[The purpose of this study was : ( 1 ) to describe the characteristics of the individual and entrepreneurial attitude Chatering Bed ( 2) analyze the entrepreneurial attitude cake Melati Chatering ( 3) to analyze the relationship between the characteristics of the entrepreneurial attitude Melati Chatering cake . In this study, the method used is descriptive method with qualitative data . Informants in this study were divided into three , namely the key informant Melati Chatering owner , the key informants Melati Chatering son of the owner and informant added that casual employees amounted to 2 Melati Chatering . The results showed that the characteristics of entrepreneurial cake Chatering Melati consists of educational level, personal values, age, and work experience have any effect in managing the business. Melati Chatering entrepreneurial attitude consists of bold face risks, creative and innovative, vision and mission, goals, self-confident, independent, active energetic and appreciate the time, positive self-concept, positive thinking, personal responsibility, and receive feedback. Characterize the dominant attitude towards entrepreneurship eleventh Melati Chatering entrepreneurial characteristics. Entrepreneurial characteristics have considerable influence on the eleven traits entrepreneurial attitude. Keywords: Entrepreneurial Characteristics, Entrepreneurial Attitude. ]]>
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