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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KONSUMEN PADA YOULANDA BAKERY AND CAKE SHOP DELITUA Abdianta Peranginangin
Jurnal Niaga & Bisnis (e-journal) 2014: VOL 1 NO 1 DESEMBER 2014
Publisher : Universitas Sumatera Utara

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This study aims to identify and analyze the influence of product, price, location, and service to the consumer purchasing decisions on Youlanda Bakery and Cake Shop Delitua, and more dominant factor influencing it. Author interesting hypothesis that the factor of product, price, location, and service positive and significant impact on consumer purchasing decisions Youlanda Bakery and Cake Shop Delitua, and more dominant factor influencing it is the price factor. The method used is descriptive analysis method and the method of multiple linear regression analysis, using the simultaneous test / simultaneous, partial test, and analysis of the determinants. The data used is primary data and secondary data. This study used a sample of 70 respondents using accidental sampling method. The results showed that the first hypothesis is proven, namely simultaneous / simultaneous factor product, price, location, and service positive and significant impact on consumer purchasing decisions Youlanda Bakery and Cake Shop Delitua. Then, the second hypothesis was also proved, that the price factor is a more dominant factor influencing consumer purchase decisions Youlanda Bakery and Cake Shop Delitua. Keywords: Youlanda Bakery and Cake Shop, products, price, location, service,purchasing decisions

STRATEGI PENGEMBANGAN USAHA PUPUK (Studi pada UD.Siganupari di Dusun III Tanjung Pasir Kecamatan Tanah Jawa, Kabupaten Simalungun) Afrina Margaretha Gurning
Jurnal Niaga & Bisnis (e-journal) 2014: VOL 1 NO 1 DESEMBER 2014
Publisher : Universitas Sumatera Utara

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Formulation of the problem in this study is How fertilizer business development strategy at UD. Siganupari in Tanjung Pasir Dusun III Tanah jawa Subdistrict district Simalungun. This study aims to Determine the business development strategy UD. Siganupari in Tanjung Pasir Dusun III Subdistrict Tanah Jawa District Simalungun. The method used is descriptive qualitative method . Data were obtained from observations, interviews, library research and studydocumentation.Analysis using SWOT analysis. Informants numbered 3 namely 1 key informant 2the main informants. The results show that the strategy needs to be applied to business development strategies UD. Siganupari in Tanjung Pasir Dusun III Subdistrict Tanah Jawa District Simalungun. is an aggressive strategy of creating a strategy that uses force to take advantage of opportunities. Keywords: Businessstrategy, SWOTanalysis

ANALISIS STRATEGI PEMASARAN PADA CORUCA COFEE SHOP KISARAN Agus Septiyan Kamal Sitorus
Jurnal Niaga & Bisnis (e-journal) 2014: VOL 1 NO 1 DESEMBER 2014
Publisher : Universitas Sumatera Utara

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The purpose of this study was to determine: (1) To identify the marketing strategies undertaken by Coruca Coffee Shop through the analysis of the internal and external environment, (2) Finding alternative marketing strategies that can be used in addressing the problems of Coruca Coffee Shop. The method used in this study is a descriptive study with a qualitative approach. The data and information research consisted of primary and secondary data. The analytical is used a SWOT analysis, matrix IFAS, EFAS matrix, and SWOT matrix. From the analysis of the internal environment is known values of strength (strength) is smaller than the value of weakness (weakness) with a difference of (-) 0,226. While the results of the analysis of the external environment is known the probability to grow is greater than the value of the threat to the difference of (+)0,031. So known position Coruca coffee shop is in quadrant 3. In this condition, a strategy that can be taken is the turnaround strategy with alternative marketing strategies based on SWOT matrix among others: (1) optimize promotions with media that can be use, (2) obtain a business license in order to avoid enforcement of the local government and an opportunity for these businesses to receive additional capital from designated banks to channel credit to small scale businesses, (3) to manage business management, especially with regard to the recording of cash flows Keywords: Bussines competiton, Marketing Strategy, Coruca Coffee Shop, SWOT Analysis, IFAS Matrix, EFAS Matrix, SWOT matrix.

PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH KONSUMEN (STUDI KASUS PADA HOME INDUSTRY “96 BAKERY”) Agustina Megawati Pasaribu
Jurnal Niaga & Bisnis (e-journal) 2014: VOL 1 NO 1 DESEMBER 2014
Publisher : Universitas Sumatera Utara

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This study aims to identify marketing strategies that had been done by business owners in marketing their products through social media 96 Bakery instagram and to determine whether there is an increase in the number of consumers in 96 Bakery business. Data and information research consisted of primary data collected directly through 96Bakery business owners are Arlene Natasha and secondary data collected through 96 Bakery product buyers. The method used in this study is associative research with quantitative approach to collecting data through interviews, questionnaires and literature. This study has a variable X marketing strategy by using the marketing mix 4P indicator variable Y and increase the number of consumers with AIDA technique to determine the extent to which social media can be utilized by 96 bakery in marketing their products and increase the number of consumers. From the calculation of simple linear regression, obtained Y = 12 754 + 0.007X means if the marketing strategy is constant, then there will be an increasing number of consumers at 12 754 and if the marketing strategy is increased 1 times the increase in the number of consumers of 0.007. Of t test t value obtained for variable marketing strategy (6.022) is greater than the value of t table (1.9905), or sig. t for the variables of marketing strategy (0.000) is smaller than alpha (0:05). So, for variables significantly influence the marketing strategies in increasing the number of consumers against 96Bakery home industry. Keywords: Marketing Strategy, increasing the number of consumers, 96Bakery.

STRATEGI PENGEMBANGAN USAHA DALAM UPAYA MENINGKATKAN USAHA (Studi Pada Restoran Sop Saudara Jalan Ringroad Medan) Andita Anastasia Saputri
Jurnal Niaga & Bisnis (e-journal) 2014: VOL 1 NO 1 DESEMBER 2014
Publisher : Universitas Sumatera Utara

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This is done to determine the appropriate business development strategies for Sop Saudara Restaurant in Jalan Ringroad Medan. Formulation of the problem in this study was to determine what internal factors into the strengths and weaknesses of Soup Restaurant brother, knowing what external factors into the opportunities and threats of Soup Restaurant brother, knowing how SWOT analysis on Sop Saudara Restaurant, and knowing how business development the Sop Saudara Restaurant. The method used is descriptive qualitative method. Data were obtained from observations, interviews and literature study. Analysis using SWOT analysis. Informants in this study amounted to 5 people. The use of informants using purposive sampling. The results show that the strategy needs to be applied to business development strategies Sop Saudara Restaurant is an aggressive strategy of creating a strategy that uses force to take advantage of opportunities. Keywords: Business Strategy, SWOT analysis

PENGARUH PENERAPAN SISTEM MANAJEMEN MUTU INTERNATIONAL ORGANIZATION FOR STANDARDIZATION (ISO 9001:2008) TERHADAP KINERJA PEGAWAI PADA PT ASIA SAKTI WAHID FOODS MANUFACTURE MEDAN Asti Dianputri
Jurnal Niaga & Bisnis (e-journal) 2014: VOL 1 NO 1 DESEMBER 2014
Publisher : Universitas Sumatera Utara

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This research aims to analyze the effect of the application of Quality Management System ISO 9001: 2008 with the performance of employees at PT Asia Sakti Wahid Foods Manufacture. The results of this research are expected to provide benefit as references and material input for PT Asia Sakti Wahid Foods Manufacture. This research is a form of associative research, using a quantitative approach. Population in this research is employees at the office of PT Asia Sakti Wahid Foods Manufacture which consisted of 230 people. By using the sample Slovin Formula, these studies amounted to 70 people. Data collection techniques using question form/questionnaire and documentation. Validity test done by comparing the value of probability and reliability test done by looking at the value of Cronbach Alpha. A classic assumption test used is the test of normality and heterokedastisitas test. Then proceed with the analysis of data correlation Pearson Product Moment, simple linear regression, and hypotheses test. Based on the research results obtained that the correlation between the performance of the Quality Management System is 0,426, meaning a direct relationship. Regression equation of the Model is Y = 32,363 + 0, 417X. From the regression equation, obtained constant` 32,363 and constant coefficient of regression Quality Management System variable is 0,417. Based on the results of test T concluded that the Quality Management System have an effect on the performance of employees at PT Asia Sakti Wahid Foods Manufacture. The R-Square value is 0,182. It means that 18,2 % variation performance determined by the role of the Quality Management System, while 81,8% the rest is influenced by variations of other variables that are not included in this research. Key words: Quality Management System (ISO 9001: 2008), the performance of employees.

PERANAN STRATEGI WORD OF MOUTH MARKETING DALAM PENJUALAN BATIK MOTIF SUMATERA UTARA (Studi pada UD. Mitra Cahaya Jl. Letda Sudjono Gg. Al Halim Kiri No. 1 Kecamatan Medan Tembung, Kota Medan) Charisma Parhimpunan Agung Pasaribu
Jurnal Niaga & Bisnis (e-journal) 2014: VOL 1 NO 1 DESEMBER 2014
Publisher : Universitas Sumatera Utara

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The purpose of this research was to analyze the role of word of mouth marketing strategy in selling batik theme of North Sumatera UD. Mitra Cahaya and analyze the effectiveness of word of mouth marketing strategy in selling batik theme of North Sumatera UD. Mitra Cahaya. In addition, the purpose of this research was to find another alternative marketing communication strategies to do UD. Mitra Cahaya in the sale of batik theme of North Sumatera. In this research, the method used is descriptive method with qualitative approach. Informants in this research are divided into three groups. Key informant is the owner of UD. Mitra Cahaya, mayor informant is manager of UD. Mitra Cahaya and additional informant is consumers of UD. Mitra Cahaya. Data collections techniques used in the first two kinds of primary data collection techniques by conducting observation and interviews, while the second is the secondary data collection techniques with the collection of literature and documentation. Data analysis techniques used in this research is descriptive data analysis techniques. Based on the results of the research, the role of word of mouth marketing strategy has been going well and is very effective in the sales of batik theme of North Sumatera UD. Mitra Cahaya. It can be seen where consumers tell, promote, recommend and sell batik theme of North Sumatera to other prospective customers. Consumers who do this are satisfied with the batik theme of North Sumatera UD. Mitra Cahaya. Reseacher has found another alternative marketing communication strategies that can be done by UD. Mitra Cahaya is to do the packaging in the form of catalog, brochures, business cards, banners, billboards, ads and interesting jargon. Keywords : Word of mouth marketing, marketing communication, selling

STRATEGI KOMUNIKASI TERHADAP KEPUTUSAN KUNJUNGAN KONSUMEN DI VILLAGE FUTSAL JALAN KAMPUNG SUSUK MEDAN Christian Haposan Simanjuntak
Jurnal Niaga & Bisnis (e-journal) 2014: VOL 1 NO 1 DESEMBER 2014
Publisher : Universitas Sumatera Utara

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The aim of this research is to find out forms a strategy of communication that is done village futsal kampung susuk medan and to know the influence of a strategy of communication with the resolution of the visit of consumers village futsal kampung susuk fields. This research using a method of quantitative with uses the technique of gathering data in the form of a questionnaire.Respondents in this study consisted of 100 people taken with the technique of non probability of sampling namely. accidental of sampling techniques who is found when gathering data and meet the criteria to be researched. Analysis of the results obtained the conclusion that a positive influence between a strategy of communication with the resolution of the visit of consumers in village futsal.A factor of a strategy of communication via the media advertising, publications, sales promotion, point of purchase communication, selling, personal and sponsorship marketing cause emotional stimuli and it brings consumer perceptions to produce a decision visit and use the facilities services are offered in village futsal. Research is also found a strategy of communication is directly proportional to the decision of the visit of consumers and based on the results of a correlation product moment it's got a conclusion that strategy of communication have a strong correlation to the decision of the visit of the consumer and has positive impacts which means that getting higher or gets better implementation of a strategy. Keywords: the strategy of communication, marketing, Village Futsal, The decision to visit, Consumers.

ANALISIS SWOT DALAM UPAYA PENGEMBANGAN BISNIS MEUBEL DI BM. SUKA PIRING MEDAN Dwi Fajar Rastiti
Jurnal Niaga & Bisnis (e-journal) 2014: VOL 1 NO 1 DESEMBER 2014
Publisher : Universitas Sumatera Utara

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The purposeofthis studywas to determine the environmental condition of the internal and external environment BM furniture business. Dishes like and to determine the right strategy in BM furniture business development efforts. Dishes like to be able to survive and compete with other similar businesses. And determine the business strategy of the company diterpakan based SWOT analysis diagram, IFAS, EFAS. Form of research used in this study was descriptive eusing qualitative data analysis. Methods of data collectionby observation, interview, kand Tudi documentation. Analysis using matrix method IFAS and EFAS, IFAS+EFAS matrix incorporation, quadrant SWOT and SWOT matrix. The results show that the current internal capabilities BM furniture business. Dishes like in adequate for a large market opportunity, so in need of holding the increase in the internal environment in order to survive. Based on the analysist hatapplied the right strategy is an aggressive strategy or growth strategy, which can increase sales volume and expand market share by increasing its weakness esto deal with a large market share. Keywords: SWOTAnalysis, Business Development, FurnitureStore

ANALISIS KARAKTERISTIK DAN PERILAKU WIRAUSAHA KUE BASAH (Studi pada Melati Chatering Jl. Amaliun Medan) Dindiya Putri
Jurnal Niaga & Bisnis (e-journal) 2014: VOL 1 NO 1 DESEMBER 2014
Publisher : Universitas Sumatera Utara

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The purpose of this study was : ( 1 ) to describe the characteristics of the individual and entrepreneurial attitude Chatering Bed ( 2) analyze the entrepreneurial attitude cake Melati Chatering ( 3) to analyze the relationship between the characteristics of the entrepreneurial attitude Melati Chatering cake . In this study, the method used is descriptive method with qualitative data . Informants in this study were divided into three , namely the key informant Melati Chatering owner , the key informants Melati Chatering son of the owner and informant added that casual employees amounted to 2 Melati Chatering . The results showed that the characteristics of entrepreneurial cake Chatering Melati consists of educational level, personal values, age, and work experience have any effect in managing the business. Melati Chatering entrepreneurial attitude consists of bold face risks, creative and innovative, vision and mission, goals, self-confident, independent, active energetic and appreciate the time, positive self-concept, positive thinking, personal responsibility, and receive feedback. Characterize the dominant attitude towards entrepreneurship eleventh Melati Chatering entrepreneurial characteristics. Entrepreneurial characteristics have considerable influence on the eleven traits entrepreneurial attitude. Keywords: Entrepreneurial Characteristics, Entrepreneurial Attitude.

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Journal Mail Official
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Kota medan,

Sumatera utara

INDONESIA