Interdisciplinary Social Studies
Vol. 1 No. 8 (2022): Special Issue

An Analysis of Women’s Behaviours Stereotypes in ITZY Title Tracks: K-Pop Girl Group Song

Zaniar, Savira (Unknown)



Article Info

Publish Date
10 May 2022

Abstract

The Hallyu wave phenomenon becomes a trendsetter in Indonesia lately. Since K-Pop is starting to know spread Hallyu widely, K-Pop music has become a global trend nowadays in the music industry. This study tries to raise awareness of hidden difficulties in a song that we frequently listen to in our daily lives. It also aspires to provide a fresh viewpoint on how gender stereotypes are formed. This research used qualitative methods. Music videos (MVs) and lyrics from all of ITZY's title track songs serve as the study's key data. The information was gathered using the earlier in this section keyword ITZY songs on YouTube. Two theories were used to analyze the data. The first framework is based on Evans and Davies' gender stereotype theory, which consists of eight gender feminine characteristics. Copenhaver's idea of stereotyped gender features provides the second framework. First, the stereotype has been subverted by feminine characteristics that are only seen in passiveness qualities. Women have to express their aspirations and thoughts, and in "Mafia: In the Morning," they show their fierceness and savagery to be careful with women who intend to look as society standard (innocent, calm, and elegant) can be a danger or unbelievable, but this phenomenon cannot be generalized at all. Second, three behavioral qualities have been used to defy the stereotype: lack of confidence, fearfulness, and being people-oriented.

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Journal Info

Abbrev

iss

Publisher

Subject

Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

nterdisciplinary Social Studies (ISS) is an interdisciplinary publication of social studies and writing which publishes papers to international audiences of social researchers. ISS aims to provide a forum for scholarly understanding of social studies and plays an important role in promoting the ...