JURNAL ILMIAH MANAJEMEN & BISNIS
Vol 14, No 2 (2014): MANAJEMEN & BISNIS

PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN

Muhammad Fakhru Rizky Nasution (Universitas Muhammadiyah Sumatera Utara)
Hanifa - Yasin (STIE Nusa Bangsa)

Article Info

Publish Date
14 Apr 2014

Abstract

This study aimed to determine the effect of promotion and price to intentionto buy. Sample that observed were 100 respondent that interest and would buy theproduct. The result showed that promotion and price, partially andsimultaneously influence to intention to buy. Determinant coefficient showed that14,3% variation of intention to buy had influenced by promotion and price.

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Journal Info
JURNAL ILMIAH MANAJEMEN & BISNIS
Website

Abbrev

mbisnis

Publisher

Universitas Muhammadiyah Sumatera Utara

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Ilmiah Manajemen dan Bisnis, published by the Departement Management, Faculty of Economics and Business, University of Muhammadiyah Sumatera Utara (UMSU), Medan, North Sumatra, Indonesia, which includes articles on the scientific research field of Management Sciences, includes the results of ...