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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS
Muhammad Fakhru Rizky Nasution
Universitas Muhammadiyah Sumatera Utara
Decision Sciences, Operations Research & Management

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PENGARUH PROMOSI DAN HARGA TERHADAP MINAT BELI PERUMAHAN OBAMA PT. NAILAH ADI KURNIA SEI MENCIRIM MEDAN Muhammad Fakhru Rizky Nasution; Hanifa - Yasin
JURNAL ILMIAH MANAJEMEN & BISNIS Vol 14, No 2 (2014): MANAJEMEN & BISNIS
Publisher : UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.462 KB) | DOI: 10.30596/jimb.v14i2.182

Abstract

This study aimed to determine the effect of promotion and price to intentionto buy. Sample that observed were 100 respondent that interest and would buy theproduct. The result showed that promotion and price, partially andsimultaneously influence to intention to buy. Determinant coefficient showed that14,3% variation of intention to buy had influenced by promotion and price.
Co-Authors Hanifa - Yasin