Balong International Journal of Design
Vol 1, No 1 (2018)

SUNDANESE AESTHETICS IN DARSO’S VIDEO CLIP DULANG KURING 2

Lingga Agung (Telkom University)
Moh Isa Pramana Koesoemadinata (Telkom University)



Article Info

Publish Date
11 Jul 2018

Abstract

Abstract This paper aims to see how the aesthetics in the video clip Dulang Kuring 2 which was popularized by Alm.Darso. We used qualitative method as a method in collecting related data and to analyze video clip DulangKuring 2, we use Homi K. Bhabha Post-Coloniam theory about mimicry, hybridity, and “the third space”. The analysis focuses on Darso, the location (landscape), and the setting-property in the video clip. From the analysis that has been done, the aesthetics in the music video clip DulangKuring 2 is paradoxical because it mixes the local and global aesthetic codes. While through the Bhabha postcolonial, we find that the place (landscape), and setting-property gradually mimicry then after that we’ll see another step which is a hybridity that produces “the third space”. From the analysis, the video clip DulangKuring 2 is aesthetically very paradoxical yet hybrid because it targets the contemporary Sundanese society.Keywords: Aesthetic, Communication, Darso, Post-colonialism

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