ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN BUSANA MUSLIM DENGAN MENGGUNAKAN METODE REGRESI LOGISTIK BINER: STUDI KASUS : BUTIK NAUFAL BALARAJA KABUPATEN TANGERANG

Linah Marlinah (Universitas Pamulang)
R. Aditama

Mathvision : Jurnal Matematika
Vol 4 No 1 (2022): Maret 2022

This study discusses the analysis of factors regarding the decision to purchase Muslim clothing (case study of Naufal Boutique, Balaraja District). The sample in this study amounted to 93 respondents. The method used in this study is a binary logistic regression method with the G test, Wald's test. With the product quality variable (X1) having a positive and significant effect of 85.5% and the price variable (X2) positive and significant effect of 26.4%. Keywords – Price, Quality, Purchase Decision, Logistic Regression