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All Journal Mathvision : Jurnal Matematika
Linah Marlinah
Universitas Pamulang
Mathematics

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN BUSANA MUSLIM DENGAN MENGGUNAKAN METODE REGRESI LOGISTIK BINER: STUDI KASUS : BUTIK NAUFAL BALARAJA KABUPATEN TANGERANG Linah Marlinah; R. Aditama
MathVisioN Vol 4 No 1 (2022): Maret 2022
Publisher : Prodi Matematika FMIPA Unirow Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.781 KB) | DOI: 10.55719/mv.v4i1.348

Abstract

This study discusses the analysis of factors regarding the decision to purchase Muslim clothing (case study of Naufal Boutique, Balaraja District). The sample in this study amounted to 93 respondents. The method used in this study is a binary logistic regression method with the G test, Wald's test. With the product quality variable (X1) having a positive and significant effect of 85.5% and the price variable (X2) positive and significant effect of 26.4%. Keywords – Price, Quality, Purchase Decision, Logistic Regression
Co-Authors R. Aditama