Peka: Jurnal Pengabdian Kepada Masyarakat
Vol 3, No 2 (2020): Desember

Pentingnya Merek Dan Kemasan Untuk Meningkatkan Daya Saing Produk Dari Usaha Mikro Dan Kecil

Ninuk Muljani (Unika Widya Mandala Surabaya)
Arini Arini (Unika Widya Mandala Surabaya)
Ani Suhartatik (Unika Widya Mandala Surabaya)
Tuty Lindawati (Unika Widya Mandala Surabaya)
P. Julius F. Nagel (Unika Widya Mandala Surabaya)

Article Info

Publish Date
30 Dec 2020

Abstract

This community service aims to provide insights to micro and small entrepreneurs on the importance of brands and packaging to increase product competitiveness. The target of this activity is 30 micro and small entrepreneurs who are members of the Prima Danarta Surabaya Credit Union. The participants enthusiastically asked questions, especially about how to search for brands and register trademarks

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Journal Info
Peka: Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

peka

Publisher

Universitas Katolik Widya Mandala Surabaya

Subject

Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences

Description

PeKA: Jurnal Pengabdian Kepada Masyarakat is peer reviewed journal published by Widya Mandala Surabaya Catholic University. PeKA: Jurnal Pengabdian Kepada Masyarakat receives rigorous articles and contains the original of research paper. It covers the results of newest research and focuses on the ...