Social Sciences, Humanities and Education Journal (SHE Journal)
Vol 3, No 2 (2022)

THRIVING AS A HYBRID MEDIUM: A PHILIPPINE COMMUNITY RADIO EXPERIENCE

Annabelle B. Francisco (Ilocos Sur Polytechnic State College, Philippines)



Article Info

Publish Date
30 May 2022

Abstract

This work investigated in-depth the structure, management and leadership, human resources, programming and program content, participation and funding of an award winning hybrid community radio in the Philippines which has succeeded to adopt and adapt to digitalization. The shift from the traditional analogue medium to digital is a major transformation for community radio stations in general.  The blending was not made instantly. The change was taken one day at a time backed up by empirical data.  With the decision to go digital, Radyo Kailian as community radios today  and in the years to come therefore, are  faced with bigger expectations,  responsibilities, and commitments. As a hybrid medium,  Radyo Kailian as a CRS is: expected to produce on air and online programs which are acceptable to the standards of its glocal stakeholders; responsible in ensuring that digital tools are utilized essentially, effectively, and creatively; and remain committed to retain it community radio identity despite the alteration in its mode of delivery

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Journal Info

Abbrev

SHE

Publisher

Subject

Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Aim SHE Journal aims to promote interdisciplinary studies in social sciences, Humanities and Education and become the leading journal in social science, Humanities and Education in the world. Scope The scope of the journal includes but not limited to: Anthropology Archaeology Criminology Business ...