JURNAL PENELITIAN
Vol 10 No 2: November 2013

PENGARUH KEPERCAYAAN, KEPUASAN TERHADAP LOYALITAS DENGAN KEPEMIMPINAN PENGURUS SEBAGAI VARIABEL MODERATING (Studi Kasus BMT Bahtera, BTM di Pekalongan dan Kospin Jasa Syariah Cabang Pekalongan)

Rinda Asytuti (Unknown)
Mariska Dewi Anggraini (Unknown)
M. Nasrullah (Unknown)

Article Info

Publish Date
26 Mar 2014

Abstract

This study aimed to determine the effect of trust, satisfaction to the customers' loyalty that moderated by leadership of the board as a moderating variable. A total of 100 questionnaires with closed answer using a Likert scale were spread to 100 customers BTM Wiradesa, BMT Bahtera and Kospin Jasa Syariah in Pekalongan to answer the problem. The results showed that trust, satisfaction and leadership of the board, respectively had positive and significant effect on customers' loyalty. Meanwhile, the leadership of the board as a moderating variable is also positive and significant effect on customer loyalty.

Copyrights © 2013




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL PENELITIAN
Website

Abbrev

Penelitian

Publisher

Institut Agama Islam Negeri Pekalongan

Subject

Education

Description

JURNAL PENELITIAN is a peer-reviewed journal published by LP2M IAIN Pekalongan with print-ISSN: 1829-9903 and online-ISSN: 2541-6944 Jurnal Penelitian is a religious studies journal containing research results from various aspects of discipline, religion, social, education, law, economy, politics, ...