Jurnal Ekonomika dan Bisnis
Vol 9 No 1 (2022): Jurnal Ekonomika dan Bisnis UNISS

Pengaruh E-Satisfaction Terhadap Continuance Intention Pada Pengguna Aplikasi Akulaku

Aria Dewi Septiani (Unknown)
Samuel Indra Marcelino (Unknown)
Abdul Yusuf (Unknown)



Article Info

Publish Date
30 Apr 2022

Abstract

This study was conducted to determine the effect between variables in predicting the intention to continue using e-satisfaction as an intervening variable. The variables in this study include continuance intention, e-satisfaction, online informative motivation, and online service. Data collection techniques have been carried out by distributing online questionnaires to 100 respondents using the Akulaku application. The analytical method used is path analysis using SPSS 25.0 software. The results show that electronic satisfaction has a positive effect on user intention to continue and as a mediating variable satisfaction also mediates the relationship between online informative motivation and online services on sustainability intentions. This research also adds to the limitations and suggestions for Akulaku and for further research

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Journal Info

Abbrev

home

Publisher

Subject

Economics, Econometrics & Finance

Description

JEB: Jurnal Ekonomika dan Bisnis (Journal of Economics and Business) is an National Journal published by Faculty of Economics and Business Selamat Sri University (UNISS) in collaboration with The BPS Statistics Indonesia (MoU). JEB: Jurnal Ekonomika dan Bisnis (Journal of Economics and Business) is ...