Nusantara Science and Technology Proceedings
International Seminar of Research Month 2021

Improving Business Capacity for Online Sales: Product Photos Training for SMSEs

Niniek Imaningsih (Department of Development Economics, Economics and Business Faculty, Universitas Pembangunan Nasion-al “Veteran” Jawa Timur, Surabaya 60294, Indonesia)
Wirya Wardaya (Department of Development Economics, Economics and Business Faculty, Universitas Pembangunan Nasion-al “Veteran” Jawa Timur, Surabaya 60294, Indonesia)

Article Info

Publish Date
15 May 2022

Abstract

Selling a product through an online platform has become a necessity for micro and small businesses as a strategy to respond to social distancing policy in the Covid-19 pandemic situation. Good product photos are one of the key successes of those activities. The needs analysis of the “Kartini” business group found that a poor photo technique is a major obstacle as well as a lack of equipment. Empowerment through participation with a peer teaching approach is used as a strategy to overcome those obstacles. The increase in knowledge and skill may lead “Kartini” more confidence to sell their product through an online platform.

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Journal Info
Nusantara Science and Technology Proceedings
Website

Abbrev

nuscientech

Publisher

Future Science

Subject

Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology

Description

NST Proceeding supports regional research communities to globalise their findings in Science and Technology by providing an open access, online platform in line with international publishing standards and indexing scholarly conference proceedings. The current emphasis of the NST Proceeding includes ...