Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)
Vol 2, No 2: 2021

Analisis Customer Relationship Management (CRM) Pada PT. Telkom Indonesia, Tbk Medan

Putri Rahmadany (Universitas Islam Negeri Sumatera Utara)
Zainarti Zainarti (Universitas Islam Negeri Sumatera Utara)



Article Info

Publish Date
10 Feb 2026

Abstract

PT. Telkom is one of the telecommunications service providers in Indonesia. The BGES unit is a unit that works in the field of marketing. The BGES unit serves Corporate customers to meet the customer's internet service needs. The success of a company is measured by the level of customer satisfaction. CRM is the company's ability to maximize customer value on an ongoing basis by allocating resources more effectively focused on potential customers which in turn can increase revenue, profitability and company value. Customer Relationship Management (CRM) is able to influence the customer's desire to be able to develop true relationships, because the convenience obtained through good and efficient relationships between companies and consumers will create a long-lasting approach.

Copyrights © 2021






Journal Info

Abbrev

ebma

Publisher

Subject

Economics, Econometrics & Finance

Description

Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) adalah Jurnal Ilmiah dari Fakultas Ekonomi dan Bisnis (FEB) Universitas Labuhanbatu melalui Lembaga Penelitian dan Pengabdian Masyarakat yang dimaksudkan sebagai media pertukaran informasi dan karya ilmiah antara Dosen, mahasiswa dan masyarakat pada ...