Jurnal Manajemen Bisnis Transportasi dan Logistik
Vol 1, No 2 (2015): Januari

STRATEGI KEAGENAN KAPAL PERINTIS

Tjetjep Karsafman (STMT Trisakti)
Yulinda Braningtyas (STMT Trisakti)



Article Info

Publish Date
28 Feb 2020

Abstract

Basically, a company can be measure from the human resources contained therein. Therefor, form the result of SWOT analysis in internal factor in PT Andromeda Sentral Pasifik, Semarang, found there is more strength than weakness. The dominant strength is lies in professional human resource services with score 0.72, whereas the dominant weakness lies in infrastructure or IT with score 0.18. From external factor, the opportunity has a higher score than the threat. The dominant opportunity is Indonesia geographic region with score 0.72, whereas the dominant threat is political stability and rising fuel price with score 0.18. The strategic steps that was taken by business developer is giving the excellent service in documentation, providing customer with fast, accurate, dan trustworthy information, offering the customer a complete service start from land transportation, custom clearance, and all that is needed in export and impor activity, giving attractive payment term. In addition, company also receive new employee selectively, and provide training for new employee to add his/her ability.

Copyrights © 2015






Journal Info

Abbrev

jmbtl

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

Description

The Journal of Transportation and Logistics Business Management is published by the Fakultas Manajamen dan Bisnis Institut Transportasi dan Logistik Trisakti as a scientific responsibility and the embodiment of the "Tridharma" of higher education. The scope of the article includes: Digital Service ...