Jurnal Pusat Inovasi Masyarakat
Vol. 2 No. 3 (2020): Juni 2020

Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) dengan Program Pemasaran Desa Jambu Raya di Desa Jambu, Kabupaten Sumedang

Alifah Fidela (Unknown)
Aprinaldi Pratama (Unknown)
Tita Nursyamsiah (Unknown)



Article Info

Publish Date
22 Jun 2020

Abstract

Micro, small and medium enterprises (MSME) are proving to contribute to the Indonesian economy. SMEs play an important role in national development, i.e. labor absorption, equity equality, rural economic development, non-oil exports, and the increase of gross domestic product (GDP). The problems often experienced by SMEs are the limitation of working capital, the capacity of human resources is very low and Minimnnya mastery of science and technology that generally affects the prospect of unclear business. Therefore, the socialization of SMEs is given that the business is able to survive in the market and develop better by paying attention to product, place, promotion, and price of the products offered. Keywords: capital, gross domestic product, micro small and medium enterprises, resources

Copyrights © 2020






Journal Info

Abbrev

pim

Publisher

Subject

Social Sciences

Description

Artikel yang dimuat pada Jurnal Pusat Inovasi Masyarakat (JPIM) berhubungan dengan kegiatan pengabdian kepada masyarakat meliputi deskripsi inovasi, praktik, dan perubahan kondisi masyarakat. Hasil kegiatan pengabdian kepada masyarakat berupa karya ilmiah yang berisi penerapan hasil penelitian dan ...