Laa Maisyir Jurnal Ekonomi Islam
Vol 9 No 1 (2022)

Millennials' Interest in Using OVO Applications in Asahan District in the Perspective of Islamic Law

ahmad junaidi (Universitas Islam Negeri Maulana Malik Ibrahim Malang)
Nurul Aulia Dewi (Universitas Islam Negeri Maulana Malik Ibrahim Malang)

Article Info

Publish Date
22 Jun 2022

Abstract

The purpose of this research is to find out and analyze the interest of the people of Asahan Regency in the use of OVO products. This study uses a quantitative descriptive approach with a sample of 73 respondents belonging to millennials. From the results of the research above, it can be concluded that the potential for developing E-Money in Millennials can be developed because of the results of research that has been carried out the percentage of interest in using OVO E-Money is at a moderate level with a percentage of 45% and a high interest in using OVO is 27%. This can trigger the use of OVO E-Money with marketing programs and target markets from OVO itself. Keywords : Development, E-Money, Milenial

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Journal Info
Laa Maisyir Jurnal Ekonomi Islam
Website

Abbrev

lamaisyir

Publisher

Universitas Islam Negeri Alauddin Makassar

Subject

Economics, Econometrics & Finance Social Sciences

Description

Laa Maisyir adalah jurnal ekonomi Islam yang fokus kajian tentang pemikiran ekonomi syariah yang mencakup beberapa bidang kajian seperti jual beli, sewa, gadai, bagi hasil, serta perkembangan transaksi ekonomi seperti jual beli e-commers. Sehingga jurnal ini diharapkan mampu memberikan khasanah ...